{"id":786,"date":"2024-08-20T15:26:44","date_gmt":"2024-08-20T19:26:44","guid":{"rendered":"https:\/\/macadam.ws\/services\/publicite\/"},"modified":"2026-02-12T21:35:30","modified_gmt":"2026-02-13T02:35:30","slug":"advertising","status":"publish","type":"services","link":"https:\/\/agencemacadam.ca\/en\/services\/advertising\/","title":{"rendered":"Advertising"},"content":{"rendered":"
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Advertising that doesn’t fall flat<\/p>\n

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The lifeblood of advertising is getting attention by tapping an unexpected creative vein and through flawless execution.<\/p>\n<\/div>

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To have any chance of being remembered by a potential customer, an ad must grab their attention and hold it for at least 2.5 seconds. That may not sound that long or difficult to do, but 85% of ads fail this test.<\/p>\n<\/div>

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The more seconds of active attention an ad receives, the longer it will stick in people\u2019s memory and eventually lead to a sale or a change in behavior.<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n

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Advertising strategy<\/h2>\n

From using a spokesperson to appealing to emotion, sharing testimonials or cultural heritage, we’ll find the right strategic edge to set you apart from the pack.<\/p>\n <\/div>\n\n

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Media strategy and placement<\/h2>\n

Thanks to our know-how, we\u2019ll make the most of your advertising budget to reach your audience, in a specific region, in Quebec or across Canada.<\/p>\n <\/div>\n\n

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Multi-channel advertising creation<\/h2>\n

Discover the power of consumer insight. We\u2019ll analyze your audience’s behaviour to create campaigns that speak to consumers\u2019 needs and desires.<\/p>\n <\/div>\n\n

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Advertising production<\/h2>\n

From TV to billboards, social media and programmatic advertising, our tried-and-tested methodology ensures consistency across all points of contact.<\/p>\n <\/div>\n\n

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Video production<\/h2>\n

We\u2019ll take care of all your video needs, from advertising campaigns, customer testimonials, employee portraits, corporate videos, motion design, behind the scenes and much more.<\/p>\n <\/div>\n\n

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Measurement and performance<\/h2>\n

Of course, a high-quality creative product is a must, but if you don’t analyze the results during a campaign, you won’t be able to improve moving forward.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n

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Our process<\/p>\n

Our approach will make a lasting impression on your customers \u2013 and on you.<\/h4>\n
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We believe that communication and a relationship of trust with our clients are key to the success of an advertising project. We’ll ask you questions, challenge you, make you hesitate and surprise you, all with one objective in mind: your success.<\/p>\n

Let’s team up!<\/span> <\/path> <\/svg> <\/a><\/p>\n<\/div> <\/div>\n

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01.<\/p>\n

\n Discovery <\/h2>\n <\/div>\n
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We\u2019ll learn about your company, customers and competitors through reading and research, workshops, one-to-one interviews and surveys.<\/p>\n<\/div><\/div>\n\n

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\n Strategy <\/h2>\n <\/div>\n
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We\u2019ll combine facts, insights and expertise to create your strategic framework, the creative brief that will be handed over to our team.<\/p>\n<\/div><\/div>\n\n

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\n Creation <\/h2>\n <\/div>\n
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This is where the magic happens! Yes, we create beautiful, high-quality elements, but more importantly, every advertising concept is based on strategy.<\/p>\n<\/div><\/div>\n\n

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04.<\/p>\n

\n Production <\/h2>\n <\/div>\n
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Whether you need to produce a TV commercial, a radio spot, a social media campaign or a Twitch video, we\u2019ll take care of everything.<\/p>\n<\/div><\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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Our projects<\/p>\n

\n Head-turning ads