{"id":919,"date":"2024-09-16T21:02:41","date_gmt":"2024-09-17T01:02:41","guid":{"rendered":"https:\/\/macadam.ws\/projects\/westcliff-une-image-de-marque-a-la-hauteur-de-ses-aspirations\/"},"modified":"2025-10-22T09:48:33","modified_gmt":"2025-10-22T13:48:33","slug":"westcliff-a-brand-image-that-matches-its-aspirations","status":"publish","type":"projects","link":"https:\/\/agencemacadam.ca\/en\/projects\/westcliff-a-brand-image-that-matches-its-aspirations\/","title":{"rendered":"Westcliff \u2013 A new brand identity that matches its ambitions"},"content":{"rendered":"    <section class=\"wysiwyg || section\">\n        \n<span ><\/span>                    <div class=\"wrapper || lg:grid-col\">\n                <div class=\"wysiwyg-container || lg:col-start-2 lg:col-span-8\">\n    <p><span class=\"big-text\">Westcliff, a private real estate development company, has engaged the branding services of Macadam to redefine its brand positioning, revitalize its brand image, and build its new website in collaboration with the web agency TREIZE.<\/span><\/p>\n<\/div>            <\/div>\n            <\/section>\n\n\n    <section class=\"image || section\">\r\n        \n<span ><\/span>                    <div class=\"wrapper || flex justify-center  md:grid-col\">\r\n                                    <a data-fancybox href=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/home_animation-westcliff.mp4\"  class=\"group || relative block h-full w-full || md:col-start-2 md:col-span-10\">\r\n                        <button class=\"btn-play absolute bottom-[1rem] left-[1.25rem] group-hover:scale-105 group-hover:before:scale-95 [&#038;.pause]:hidden || sm:[&#038;.pause]:block md:bottom-[1.375rem] md:left-[1.6875rem]\"><\/button>\r\n                                                    <video autoplay=\"autoplay\" muted loop class=\"video || hidden sm:block h-full w-full object-cover object-center rounded-corners\">\r\n                                                                                                    <source src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/home_animation-westcliff.mp4\" type=\"video\/mp4\">\r\n                                                            <\/video>\r\n                                                            <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/single_building_westcliff.webp\" class=\"h-full w-full object-cover rounded-corners-large || sm:hidden lazyload\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/single_building_westcliff.webp 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/single_building_westcliff-1536x864.webp 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/single_building_westcliff-1400x788.webp 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/single_building_westcliff-1024x576.webp 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/single_building_westcliff-640x360.webp 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/single_building_westcliff-480x270.webp 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/single_building_westcliff-350x197.webp 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/single_building_westcliff-150x84.webp 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/single_building_westcliff-300x300.webp 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/single_building_westcliff-400x400.webp 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/single_building_westcliff-600x600.webp 600w\" alt=\"Image Macadam\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\">\n                                                                                                <\/a>\r\n                            <\/div>\r\n            <\/section>\r\n\n\n    <section class=\"wysiwyg || section\">\n        \n<span ><\/span>                    <div class=\"wrapper || lg:grid-col\">\n                <div class=\"wysiwyg-container || lg:col-start-2 lg:col-span-8\">\n    <figure class=\"blockquote || [&amp;_p:has(img)]:mb-0 [&amp;_p_img]:m-0\">\n<blockquote><p>We chose Macadam to support us in this mandate because they were attentive to our needs and demonstrated their expertise in branding. They also surrounded themselves with the best talent to achieve our goals. The new brand image is elegant, modern, and rooted in our history.<\/p>\n<footer class=\"mt-10\">\n<figure class=\"flex items-center gap-4 m-0\"><img decoding=\"async\" class=\"w-16 h-16 rounded-full object-cover object-top m-0 || lg:w-20 lg:h-20 lazyload\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Photo-Portrait-Julie-Touchette_051.jpg.webp\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1467px; --smush-placeholder-aspect-ratio: 1467\/2200;\" \/><figcaption>\n<p class=\"name\">Julie Touchette<\/p>\n<p class=\"title\">Marketing Director<\/p>\n<\/figcaption><\/figure>\n<\/footer>\n<\/blockquote>\n<\/figure>\n<\/div>            <\/div>\n            <\/section>\n\n\n    <section class=\"gallery || section\">\n        \n<span ><\/span>        <div class=\"wrapper\">\n            <div class=\"w-full || sm:grid sm:grid-cols-2 sm:gap-8\">\n                            <a data-fancybox='gallery' href=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-3.jpg\" class=\"block relative mb-5 last:mb-0 || sm:mb-0\">\n            <div class=\"thumbnail w-full w-full cursor-pointer rounded-[1rem]\"  style=\"padding-bottom: 69.444444444444%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-3.jpg\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-3.jpg 1698w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-3-1536x977.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-3-1400x890.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-3-1024x651.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-3-640x407.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-3-480x305.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-3-350x223.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-3-150x95.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-3-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-3-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-3-600x600.jpg 600w\" alt=\"macadam-portefolio-westcliff-3\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1698px; --smush-placeholder-aspect-ratio: 1698\/1080;\">\n<\/div>\n                    <\/a>\n                <a data-fancybox='gallery' href=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-5.jpg\" class=\"block relative mb-5 last:mb-0 || sm:mb-0\">\n            <div class=\"thumbnail w-full w-full cursor-pointer rounded-[1rem]\"  style=\"padding-bottom: 69.444444444444%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-5.jpg\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-5.jpg 1620w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-5-1536x1024.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-5-1400x933.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-5-1024x683.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-5-640x427.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-5-480x320.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-5-350x233.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-5-150x100.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-5-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-5-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-5-600x600.jpg 600w\" alt=\"macadam-portefolio-westcliff-5\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1620px; --smush-placeholder-aspect-ratio: 1620\/1080;\">\n<\/div>\n                    <\/a>\n                <a data-fancybox='gallery' href=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-7.jpg\" class=\"block relative mb-5 last:mb-0 || sm:mb-0\">\n            <div class=\"thumbnail w-full w-full cursor-pointer rounded-[1rem]\"  style=\"padding-bottom: 69.444444444444%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-7.jpg\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-7.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-7-1536x864.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-7-1400x788.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-7-1024x576.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-7-640x360.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-7-480x270.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-7-350x197.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-7-150x84.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-7-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-7-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-7-600x600.jpg 600w\" alt=\"macadam-portefolio-westcliff-7\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\">\n<\/div>\n                    <\/a>\n                <a data-fancybox='gallery' href=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-8.jpg\" class=\"block relative mb-5 last:mb-0 || sm:mb-0\">\n            <div class=\"thumbnail w-full w-full cursor-pointer rounded-[1rem]\"  style=\"padding-bottom: 69.444444444444%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-8.jpg\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-8.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-8-1536x864.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-8-1400x788.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-8-1024x576.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-8-640x360.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-8-480x270.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-8-350x197.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-8-150x84.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-8-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-8-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-8-600x600.jpg 600w\" alt=\"macadam-portefolio-westcliff-8\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\">\n<\/div>\n                    <\/a>\n                <a data-fancybox='gallery' href=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-1-scaled-1.jpg\" class=\"block relative mb-5 last:mb-0 || sm:mb-0\">\n            <div class=\"thumbnail w-full w-full cursor-pointer rounded-[1rem]\"  style=\"padding-bottom: 69.444444444444%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-1-scaled-1.jpg\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-1-scaled-1.jpg 2560w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-1-scaled-1-1536x1024.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-1-scaled-1-2048x1366.jpg 2048w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-1-scaled-1-1920x1280.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-1-scaled-1-1400x934.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-1-scaled-1-1024x683.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-1-scaled-1-640x427.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-1-scaled-1-480x320.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-1-scaled-1-350x233.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-1-scaled-1-150x100.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-1-scaled-1-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-1-scaled-1-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-1-scaled-1-600x600.jpg 600w\" alt=\"macadam-portefolio-westcliff-1-scaled\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\">\n<\/div>\n                    <\/a>\n                <a data-fancybox='gallery' href=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-4-scaled-1.jpg\" class=\"block relative mb-5 last:mb-0 || sm:mb-0\">\n            <div class=\"thumbnail w-full w-full cursor-pointer rounded-[1rem]\"  style=\"padding-bottom: 69.444444444444%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-4-scaled-1.jpg\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-4-scaled-1.jpg 2560w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-4-scaled-1-1536x773.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-4-scaled-1-2048x1031.jpg 2048w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-4-scaled-1-1920x967.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-4-scaled-1-1400x705.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-4-scaled-1-1024x516.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-4-scaled-1-640x322.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-4-scaled-1-480x242.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-4-scaled-1-350x176.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-4-scaled-1-150x76.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-4-scaled-1-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-4-scaled-1-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-westcliff-4-scaled-1-600x600.jpg 600w\" alt=\"macadam-portefolio-westcliff-4-scaled\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1289;\">\n<\/div>\n                    <\/a>\n                <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"preview-projects || section rounded-top-bottom different-background accent rounded-top bg-background\">\n        \n<span ><\/span>        <div class=\"wrapper\">\n            \n<div class=\"intro-horizontal || relative mb-12 || lg:grid-col lg:mb-16 xl:mb-20\">\n                <h4 class=\"text-h2 || flex flex-wrap gap-2 || lg:col-start-1 lg:col-span-7 xl:flex-nowrap\">\n            Dare to stand out                            <span class=\"sticker static || hidden rotate-[-10deg] w-fit [&#038;_svg]:w-[34vw] || sm:block sm:[&#038;_svg]:w-[24vw] md:[&#038;_svg]:w-[20vw] lg:w-[16vw] xl:[&#038;_svg]:w-[14.76vw]\"><\/span>\n                    <\/h4>\n            <div class=\"mt-8 || lg:mt-0 lg:col-start-9 lg:col-span-4 lg:flex lg:justify-end lg:items-end\">\n            <div class=\"wysiwyg-container \">\n    <p><a class=\"btn-primary-arrow accent\" href=\"https:\/\/agencemacadam.ca\/en\/projects\/\" target=\"\"> <span>See our projects<\/span> <svg width=\"16\" height=\"14\" viewbox=\"0 0 16 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M12.0459 7.91293C11.9116 7.90929 11.8349 7.90565 11.7582 7.90525C8.29243 7.9053 4.82668 7.90534 1.36092 7.90701C0.998963 7.90706 0.69789 7.79429 0.514115 7.46442C0.33602 7.14428 0.342555 6.81804 0.531688 6.50556C0.711487 6.2081 0.995142 6.09404 1.33194 6.094C2.01202 6.0931 2.69211 6.09301 3.3726 6.09333C6.16517 6.09296 8.95774 6.0926 11.7503 6.09467C11.8278 6.09506 11.9053 6.11737 11.9828 6.12913C11.9926 6.10397 12.0023 6.07881 12.012 6.05365C11.9552 5.99685 11.8988 5.94045 11.842 5.88365C10.5206 4.5622 9.19834 3.24156 7.87932 1.91768C7.76896 1.80732 7.66226 1.6852 7.58761 1.54968C7.38518 1.18328 7.50048 0.732854 7.84827 0.454849C8.22284 0.155741 8.65175 0.154468 9.00433 0.454293C9.0587 0.500545 9.1082 0.552479 9.15891 0.603194C11.0626 2.50686 12.9662 4.41053 14.8699 6.31419C15.3097 6.754 15.3105 7.24581 14.8722 7.6841C12.953 9.60328 11.0346 11.5233 9.11504 13.4412C8.62804 13.9282 8.01938 13.8707 7.63924 13.3079C7.43842 13.0105 7.43522 12.6567 7.64058 12.3629C7.71363 12.2582 7.80089 12.1612 7.89179 12.0703C9.20709 10.7525 10.524 9.43642 11.8405 8.1199C11.8957 8.06471 11.9509 8.00951 12.0467 7.91374L12.0459 7.91293Z\" fill=\"#FEF6F5\"><\/path> <\/svg> <\/a><\/p>\n<\/div>        <\/div>\n    <\/div>\n            <div class=\"grid grid-cols-1 gap-y-10 gap-x-8 || md:grid-cols-2 lg:gap-y-0\">\n                \n<a href=\"https:\/\/agencemacadam.ca\/en\/projects\/idexia-the-merger-leads-to-a-new-brand\/\" class=\"card card-project || transition group h-fit \">\n    <div class=\"relative\">\n        <div class=\"overflow-hidden relative rounded-corners\">\n                        <div class=\"thumbnail w-full  lg:custom-transition [&#038;_img]:aspect-square lg:group-hover:opacity-0 group-hover:scale-105\"  style=\"padding-bottom: 100%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia.png\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia.png 2048w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-1536x1536.png 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-1920x1920.png 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-1400x1400.png 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-1024x1024.png 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-640x640.png 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-480x480.png 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-350x350.png 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-150x150.png 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-300x300.png 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-400x400.png 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-600x600.png 600w\" alt=\"Idexia \u2013 A new brand born from the merger of M\u00e9talogique and Novexe\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/2048;\">\n<\/div>\n        <\/div>\n                    <div class=\"hidden absolute w-full h-full left-0 top-0 custom-transition opacity-0 rounded-corners overflow-hidden group-hover:opacity-100 || sm:block\">\n                <video preload=\"metadata\" playsinline muted loop class=\"w-full h-full object-cover\">\n                                            <source src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Idexia-Macadam-Video-Motion.mp4\" type=\"video\/mp4\">\n                                    <\/video>\n            <\/div>\n            <\/div>\n    <div>\n        <div class=\"mt-5 md:mt-6\">\n            <h3 class=\"text-h4 text-accent\">Idexia \u2013 A new brand born from the merger of M\u00e9talogique and Novexe<\/h3>\n                            <div class=\"flex flex-wrap gap-2 items-center mt-4 || md:mt-5\">\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Branding<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Web<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">B2B<\/p>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n\n<a href=\"https:\/\/agencemacadam.ca\/en\/projects\/a-brand-new-identity-for-lime-health\/\" class=\"card card-project || transition group h-fit \">\n    <div class=\"relative\">\n        <div class=\"overflow-hidden relative rounded-corners\">\n            <div class=\"thumbnail w-full hidden lg:block absolute w-full h-full [&#038;_img]:object-cover opacity-0 group-hover:opacity-100 transition group-hover:scale-105 [&#038;_img]:aspect-square\"  style=\"padding-bottom: 100%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-lime-5-scaled.jpg\" srcset=\"\" alt=\"Lime Health \u2013 New branding to connect with patients\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1644;\">\n<\/div>\n            <div class=\"thumbnail w-full  lg:custom-transition [&#038;_img]:aspect-square group-hover:scale-105 lg:group-hover:opacity-0\"  style=\"padding-bottom: 100%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-lime-vignette.png\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-lime-vignette.png 1000w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-lime-vignette-640x691.png 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-lime-vignette-480x518.png 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-lime-vignette-350x378.png 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-lime-vignette-150x162.png 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-lime-vignette-300x300.png 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-lime-vignette-400x400.png 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-lime-vignette-600x600.png 600w\" alt=\"Lime Health \u2013 New branding to connect with patients\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/1080;\">\n<\/div>\n        <\/div>\n            <\/div>\n    <div>\n        <div class=\"mt-5 md:mt-6\">\n            <h3 class=\"text-h4 text-accent\">Lime Health \u2013 New branding to connect with patients<\/h3>\n                            <div class=\"flex flex-wrap gap-2 items-center mt-4 || md:mt-5\">\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Branding<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">B2B<\/p>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n            <\/div>\n                    <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2539,"template":"","project-categories":[63,65,66],"project-nolink":[],"class_list":["post-919","projects","type-projects","status-publish","has-post-thumbnail","hentry","project-categories-branding-en","project-categories-web-en","project-categories-b2b-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/projects\/919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/media\/2539"}],"wp:attachment":[{"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/media?parent=919"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/project-categories?post=919"},{"taxonomy":"project-nolink","embeddable":true,"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/project-nolink?post=919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}