{"id":914,"date":"2024-08-21T18:02:44","date_gmt":"2024-08-21T22:02:44","guid":{"rendered":"https:\/\/macadam.ws\/projects\/bye-bye-2023\/"},"modified":"2025-01-02T12:01:00","modified_gmt":"2025-01-02T17:01:00","slug":"bye-bye-2023","status":"publish","type":"projects","link":"https:\/\/agencemacadam.ca\/en\/projects\/bye-bye-2023\/","title":{"rendered":"I Quit Now \u2013 Bye Bye 2023 Special"},"content":{"rendered":"    <section class=\"wysiwyg || section\">\n        \n<span ><\/span>                    <div class=\"wrapper || lg:grid-col\">\n                <div class=\"wysiwyg-container || lg:col-start-2 lg:col-span-8\">\n    <p><span class=\"big-text\">I QUIT NOW joined the New Year celebrations to encourage smokers to make the decision to quit smoking in 2024.<strong> Coordinated by the Quebec Council on Tobacco and Health<\/strong> (CQTS) and developed in partnership with the public relations agency <strong>Public SC<\/strong>, and the media team <strong>Jungle<\/strong>, the campaign highlights the effectiveness of the I QUIT NOW services.<\/span><\/p>\n<\/div>            <\/div>\n            <\/section>\n\n\n    <section class=\"image || section\">\r\n        \n<span ><\/span>                    <div class=\"wrapper || flex justify-center  md:grid-col\">\r\n                                    <a data-fancybox href=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/cqts_\u2013_resolution_\u2013_bye_bye_2023_\u2013_30_sec-1080p-1.mp4\"  class=\"group || relative block h-full w-full || md:col-start-2 md:col-span-10\">\r\n                        <button class=\"btn-play absolute bottom-[1rem] left-[1.25rem] group-hover:scale-105 group-hover:before:scale-95 [&#038;.pause]:hidden || sm:[&#038;.pause]:block md:bottom-[1.375rem] md:left-[1.6875rem]\"><\/button>\r\n                                                    <video autoplay=\"autoplay\" muted loop class=\"video || hidden sm:block h-full w-full object-cover object-center rounded-corners\">\r\n                                                                                                    <source src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/cqts_\u2013_resolution_\u2013_bye_bye_2023_\u2013_30_sec-1080p-1.mp4\" type=\"video\/mp4\">\r\n                                                            <\/video>\r\n                                                            <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye.jpg\" class=\"h-full w-full object-cover rounded-corners-large || sm:hidden lazyload\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-1536x814.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-1400x742.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-1024x543.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-640x339.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-480x255.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-350x186.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-150x80.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-600x600.jpg 600w\" alt=\"Image Macadam\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1018;\">\n                                                                                                <\/a>\r\n                            <\/div>\r\n            <\/section>\r\n\n\n    <section class=\"wysiwyg || section\">\n        \n<span ><\/span>                    <div class=\"wrapper || lg:grid-col\">\n                <div class=\"wysiwyg-container || lg:col-start-2 lg:col-span-8\">\n    <h3>A playful and positive concept that plays with the codes of resolutions<\/h3>\n<p>The choice of the advertising concept is based on two objectives. On one hand, the need to fit into the festive side of the Bye Bye with a playful and positive message. On the other, to ensure that the tone of the advertisement is non-judgmental so that it is well received by the target audience, with the ambition of initiating a decision-making process.<\/p>\n<p>Playing with the codes of resolutions, &#8220;This year I quit&#8221; features Jeanne over the years and her missed resolutions to quit smoking, until the 2023 celebration and her surprise success, thanks to the I QUIT NOW services. To ensure the relevance and effectiveness of the concept among the target audience, focus groups were conducted with smokers.<\/p>\n<\/div>            <\/div>\n            <\/section>\n\n\n    <section class=\"image || section\">\r\n        \n<span ><\/span>                                    <a data-fancybox href=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/cqts_\u2013_resolution_\u2013_bye_bye_2023_\u2013_stories-1440p-1.mp4\"  class=\"group || relative block h-full w-full\">\r\n                    <button class=\"btn-play absolute bottom-[1rem] left-[1.25rem] group-hover:scale-105 group-hover:before:scale-95 [&#038;.pause]:hidden || sm:[&#038;.pause]:block md:bottom-[1.375rem] md:left-[1.6875rem]\"><\/button>\r\n                                            <video autoplay=\"autoplay\" muted loop class=\"video || hidden sm:block h-full w-full object-cover rounded-corners-large\">\r\n                                                                                        <source src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/cqts_\u2013_resolution_\u2013_bye_bye_2023_\u2013_stories-1440p-1.mp4\" type=\"video\/mp4\">\r\n                                                    <\/video>\r\n                                                    <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye.jpg\" class=\"h-full w-full object-cover rounded-corners-large || sm:hidden lazyload\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-1536x814.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-1400x742.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-1024x543.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-640x339.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-480x255.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-350x186.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-150x80.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/macadam-portefolio-jarrete-byebye-600x600.jpg 600w\" alt=\"Image Macadam\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1018;\">\n                                                                                <\/a>\r\n                        <\/section>\r\n\n\n    <section class=\"wysiwyg || section\">\n        \n<span ><\/span>                    <div class=\"wrapper || lg:grid-col\">\n                <div class=\"wysiwyg-container || lg:col-start-2 lg:col-span-8\">\n    <figure class=\"blockquote || [&amp;_p:has(img)]:mb-0 [&amp;_p_img]:m-0\">\n<blockquote><p>For us, it wasn\u2019t the time to play against the current vibe. We wanted to remain in the tone of the evening with a playful and positive message.<\/p>\n<footer class=\"mt-10\">\n<figure class=\"flex items-center gap-4 m-0\"><img decoding=\"async\" class=\"w-16 h-16 rounded-full object-cover object-top m-0 || lg:w-20 lg:h-20 lazyload\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/team-card-1.jpg\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><figcaption>\n<p class=\"name\">Beno\u00eet Beauchemin<\/p>\n<p class=\"title\">Senior Partner<\/p>\n<\/figcaption><\/figure>\n<\/footer>\n<\/blockquote>\n<\/figure>\n<\/div>            <\/div>\n            <\/section>\n\n\n    <section class=\"gallery || section\">\n        \n<span ><\/span>        <div class=\"wrapper\">\n            <div class=\"w-full || sm:grid sm:grid-cols-2 sm:gap-8\">\n                            <a data-fancybox='gallery' href=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/newspaper-ad-in-context-1.jpg\" class=\"block relative mb-5 last:mb-0 || sm:mb-0\">\n            <div class=\"thumbnail w-full w-full cursor-pointer rounded-[1rem]\"  style=\"padding-bottom: 69.444444444444%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/newspaper-ad-in-context-1.jpg\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/newspaper-ad-in-context-1.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/newspaper-ad-in-context-1-1536x864.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/newspaper-ad-in-context-1-1400x788.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/newspaper-ad-in-context-1-1024x576.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/newspaper-ad-in-context-1-640x360.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/newspaper-ad-in-context-1-480x270.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/newspaper-ad-in-context-1-350x197.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/newspaper-ad-in-context-1-150x84.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/newspaper-ad-in-context-1-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/newspaper-ad-in-context-1-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/newspaper-ad-in-context-1-600x600.jpg 600w\" alt=\"newspaper-ad-in-context-1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\">\n<\/div>\n                    <\/a>\n                <a data-fancybox='gallery'  href=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/cqts_\u2013_resolution_\u2013_bye_bye_2023_\u2013_stories-1440p-1.mp4\"  class=\"group || block relative mb-5 aspect-[864\/600] last:mb-0 || sm:mb-0\">\n            <button class=\"btn-play absolute bottom-[1rem] z-50 left-[1.25rem] group-hover:scale-105 group-hover:before:scale-95 [&#038;.pause]:hidden || sm:[&#038;.pause]:block md:bottom-[1.375rem] md:left-[1.6875rem]\"><\/button>\n                            <video class=\"video || hidden sm:block h-full w-full object-cover object-center rounded-corners\" autoplay=\"autoplay\" muted loop>\n                                            <source src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/cqts_\u2013_resolution_\u2013_bye_bye_2023_\u2013_stories-1440p-1.mp4\" type=\"video\/mp4\">\n                                    <\/video>\n                                    <div class=\"thumbnail w-full w-full cursor-pointer rounded-[1rem] || sm:hidden\"  style=\"padding-bottom: 69.444444444444%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/jed-villejo-xkeLHL5suF0-unsplash-2-1.png\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/jed-villejo-xkeLHL5suF0-unsplash-2-1.png 416w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/jed-villejo-xkeLHL5suF0-unsplash-2-1-350x379.png 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/jed-villejo-xkeLHL5suF0-unsplash-2-1-150x162.png 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/jed-villejo-xkeLHL5suF0-unsplash-2-1-300x300.png 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/jed-villejo-xkeLHL5suF0-unsplash-2-1-400x400.png 400w\" alt=\"jed-villejo-xkeLHL5suF0-unsplash 2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 416px; --smush-placeholder-aspect-ratio: 416\/450;\">\n<\/div>\n                                                <\/a>\n                <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"repeater-offest || section\">\n        \n<span ><\/span>        <div class=\"wrapper || lg:grid-col\">\n            <div class=\"gap-x-8 grid-cols-6 || lg:col-span-6\">\n                                    <h4 class=\"text-h2 font-primar col-span-full\">The numbers speak for themselves<\/h4>\n                                            <\/div>\n            <div class=\"relative flex flex-col gap-y-8 mt-16 || lg:col-start-7 lg:col-span-6 lg:mt-0\">\n                                \n<div class=\"row || p-5 bg-offwhite rounded-corners || sm:p-8 md:p-10 lg:p-12 2xl:p-16\">\n    <div class=\"flex flex-col sm:flex-row mb-4\">\n        <p class=\"subtitle !text-[1.125rem] mb-4 font-larken || sm:mt-2 sm:pr-5\">01.<\/p>\n                    <h2 class=\"text-h3 relative\">\n                94%            <\/h2>\n            <\/div>\n    <div class=\"wysiwyg-container \">\n    <p>Of smokers have seen the campaign.<\/p>\n<\/div><\/div>\n\n<div class=\"row || p-5 bg-offwhite rounded-corners || sm:p-8 md:p-10 lg:p-12 2xl:p-16\">\n    <div class=\"flex flex-col sm:flex-row mb-4\">\n        <p class=\"subtitle !text-[1.125rem] mb-4 font-larken || sm:mt-2 sm:pr-5\">02.<\/p>\n                    <h2 class=\"text-h3 relative\">\n                51%            <\/h2>\n            <\/div>\n    <div class=\"wysiwyg-container \">\n    <p>Were encouraged to use the I QUIT NOW services to quit smoking.<\/p>\n<\/div><\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"preview-projects || section rounded-top-bottom different-background accent rounded-top bg-background\">\n        \n<span ><\/span>        <div class=\"wrapper\">\n            \n<div class=\"intro-horizontal || relative mb-12 || lg:grid-col lg:mb-16 xl:mb-20\">\n            <p class=\"surtitle-dot mb-8 h-fit || lg:col-span-6\">Similar projects<\/p>\n                <h4 class=\"text-h2 || flex flex-wrap gap-2 || lg:col-start-1 lg:col-span-7 xl:flex-nowrap\">\n            Dare to stand out                            <span class=\"sticker static || hidden rotate-[-10deg] w-fit [&#038;_svg]:w-[34vw] || sm:block sm:[&#038;_svg]:w-[24vw] md:[&#038;_svg]:w-[20vw] lg:w-[16vw] xl:[&#038;_svg]:w-[14.76vw]\"><\/span>\n                    <\/h4>\n            <div class=\"mt-8 || lg:mt-0 lg:col-start-9 lg:col-span-4 lg:flex lg:justify-end lg:items-end\">\n            <div class=\"wysiwyg-container \">\n    <p><a class=\"btn-primary-arrow accent\" href=\"https:\/\/agencemacadam.ca\/en\/projects\/\" target=\"\"> <span>See our projects<\/span> <svg width=\"16\" height=\"14\" viewbox=\"0 0 16 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M12.0459 7.91293C11.9116 7.90929 11.8349 7.90565 11.7582 7.90525C8.29243 7.9053 4.82668 7.90534 1.36092 7.90701C0.998963 7.90706 0.69789 7.79429 0.514115 7.46442C0.33602 7.14428 0.342555 6.81804 0.531688 6.50556C0.711487 6.2081 0.995142 6.09404 1.33194 6.094C2.01202 6.0931 2.69211 6.09301 3.3726 6.09333C6.16517 6.09296 8.95774 6.0926 11.7503 6.09467C11.8278 6.09506 11.9053 6.11737 11.9828 6.12913C11.9926 6.10397 12.0023 6.07881 12.012 6.05365C11.9552 5.99685 11.8988 5.94045 11.842 5.88365C10.5206 4.5622 9.19834 3.24156 7.87932 1.91768C7.76896 1.80732 7.66226 1.6852 7.58761 1.54968C7.38518 1.18328 7.50048 0.732854 7.84827 0.454849C8.22284 0.155741 8.65175 0.154468 9.00433 0.454293C9.0587 0.500545 9.1082 0.552479 9.15891 0.603194C11.0626 2.50686 12.9662 4.41053 14.8699 6.31419C15.3097 6.754 15.3105 7.24581 14.8722 7.6841C12.953 9.60328 11.0346 11.5233 9.11504 13.4412C8.62804 13.9282 8.01938 13.8707 7.63924 13.3079C7.43842 13.0105 7.43522 12.6567 7.64058 12.3629C7.71363 12.2582 7.80089 12.1612 7.89179 12.0703C9.20709 10.7525 10.524 9.43642 11.8405 8.1199C11.8957 8.06471 11.9509 8.00951 12.0467 7.91374L12.0459 7.91293Z\" fill=\"#FEF6F5\"><\/path> <\/svg> <\/a><\/p>\n<\/div>        <\/div>\n    <\/div>\n            <div class=\"grid grid-cols-1 gap-y-10 gap-x-8 || md:grid-cols-2 lg:gap-y-0\">\n                \n<a href=\"https:\/\/agencemacadam.ca\/projets\/semaine-pour-un-quebec-sans-tabac-2024\/\" class=\"card card-project || transition group h-fit \">\n    <div class=\"relative\">\n        <div class=\"overflow-hidden relative rounded-corners\">\n                        <div class=\"thumbnail w-full  lg:custom-transition [&#038;_img]:aspect-square lg:group-hover:opacity-0 group-hover:scale-105\"  style=\"padding-bottom: 100%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-SQST.jpg\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-SQST.jpg 2048w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-SQST-1536x1536.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-SQST-1920x1920.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-SQST-1400x1400.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-SQST-1024x1024.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-SQST-640x640.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-SQST-480x480.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-SQST-350x350.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-SQST-150x150.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-SQST-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-SQST-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-SQST-600x600.jpg 600w\" alt=\"Semaine pour un Qu\u00e9bec sans tabac 2024\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/2048;\">\n<\/div>\n        <\/div>\n                    <div class=\"hidden absolute w-full h-full left-0 top-0 custom-transition opacity-0 rounded-corners overflow-hidden group-hover:opacity-100 || sm:block\">\n                <video preload=\"metadata\" playsinline muted loop class=\"w-full h-full object-cover\">\n                                            <source src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/CQTS-1-1.mp4\" type=\"video\/mp4\">\n                                    <\/video>\n            <\/div>\n            <\/div>\n    <div>\n        <div class=\"mt-5 md:mt-6\">\n            <h3 class=\"text-h4 text-accent\">Semaine pour un Qu\u00e9bec sans tabac 2024<\/h3>\n                            <div class=\"flex flex-wrap gap-2 items-center mt-4 || md:mt-5\">\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Publicit\u00e9<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">B2C<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Gouv\/Asso.<\/p>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n\n<a href=\"https:\/\/agencemacadam.ca\/projets\/nautilus-plus\/\" class=\"card card-project || transition group h-fit \">\n    <div class=\"relative\">\n        <div class=\"overflow-hidden relative rounded-corners\">\n                        <div class=\"thumbnail w-full  lg:custom-transition [&#038;_img]:aspect-square lg:group-hover:opacity-0 group-hover:scale-105\"  style=\"padding-bottom: 100%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Nautilus-Plus.png\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Nautilus-Plus.png 2048w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Nautilus-Plus-1536x1536.png 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Nautilus-Plus-1920x1920.png 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Nautilus-Plus-1400x1400.png 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Nautilus-Plus-1024x1024.png 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Nautilus-Plus-640x640.png 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Nautilus-Plus-480x480.png 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Nautilus-Plus-350x350.png 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Nautilus-Plus-150x150.png 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Nautilus-Plus-300x300.png 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Nautilus-Plus-400x400.png 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Nautilus-Plus-600x600.png 600w\" alt=\"Nautilus Plus \u2013 Campagne publicitaire \u00ab S\u2019entra\u00eener \u00e0 \u00bb\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/2048;\">\n<\/div>\n        <\/div>\n                    <div class=\"hidden absolute w-full h-full left-0 top-0 custom-transition opacity-0 rounded-corners overflow-hidden group-hover:opacity-100 || sm:block\">\n                <video preload=\"metadata\" playsinline muted loop class=\"w-full h-full object-cover\">\n                                            <source src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/nautilus_plus_\u2013_personnages-720p.mp4\" type=\"video\/mp4\">\n                                    <\/video>\n            <\/div>\n            <\/div>\n    <div>\n        <div class=\"mt-5 md:mt-6\">\n            <h3 class=\"text-h4 text-accent\">Nautilus Plus \u2013 Campagne publicitaire \u00ab S\u2019entra\u00eener \u00e0 \u00bb<\/h3>\n                            <div class=\"flex flex-wrap gap-2 items-center mt-4 || md:mt-5\">\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Publicit\u00e9<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">B2C<\/p>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n            <\/div>\n                    <\/div>\n    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