{"id":2950,"date":"2025-08-14T08:56:55","date_gmt":"2025-08-14T12:56:55","guid":{"rendered":"https:\/\/agencemacadam.ca\/projects\/opal-rt-identite-marque\/"},"modified":"2025-08-14T14:57:58","modified_gmt":"2025-08-14T18:57:58","slug":"opal-rt-identite-marque","status":"publish","type":"projects","link":"https:\/\/agencemacadam.ca\/en\/projects\/opal-rt-identite-marque\/","title":{"rendered":"OPAL-RT \u2013 New brand identity for the international company"},"content":{"rendered":"
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Globally recognized for its real-time simulation solutions used in the development, testing, and validation of complex systems, OPAL-RT is updating its visual language with a refreshed brand identity.<\/span><\/p>\n<\/div> <\/div>\n <\/section>\n\n\n

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Strategic groundwork to evolve the brand<\/h2>\n

Macadam led an in-depth strategic initiative to better identify the brand\u2019s key growth levers. Through exploratory workshops, the team helped define the company\u2019s core identity pillars and facilitated a collective reflection on its positioning. The process was enriched by a targeted survey and several one-on-one interviews with employees, partners, and international clients. These insights helped paint a clear picture of current brand perceptions and reveal OPAL-RT\u2019s distinctive attributes.<\/p>\n<\/div> <\/div>\n <\/section>\n\n\n

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An evolution rooted in continuity<\/h2>\n

While the OPAL-RT logo remains unchanged, the focus was placed on refining the graphic system. The updated color palette keeps blue as the primary hue\u2014symbolizing reliability and expertise\u2014while introducing orange as a warm, distinctive accent. The new typographic duo, PolySans and Inter, brings a modern edge, balancing clarity and personality. The photographic style was also reimagined to better express the dual nature of OPAL-RT\u2019s world: cutting-edge technology and the people driving innovation.<\/p>\n

The new visual system is built around a more rigorous grid, graphic elements inspired by the world of simulation, and a clear content hierarchy that enhances both legibility and brand consistency. This refreshed identity is applied across a variety of touchpoints: business cards, brochures, trade show booths, digital visuals, internal communication tools, and a complete website overhaul executed in collaboration with digital agency TREIZE.<\/p>\n<\/div> <\/div>\n <\/section>\n\n\n

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A close collaboration between Macadam x TREIZE<\/h2>\n

This large-scale project brought together a wide range of expertise\u2014from digital strategy and UX\/UI design to custom development, SEO optimization, and deployment\u2014to deliver a seamless, intuitive user experience aligned with the new brand platform.<\/p>\n

The website architecture was designed to showcase the breadth of OPAL-RT\u2019s products and services, while ensuring a clear and consistent navigation. The multilingual site includes advanced functionalities such as a multi-criteria filtering system for the product catalog, layered search powered by Algolia, and CRM integration for forms and lead scoring.<\/p>\n<\/div> <\/div>\n <\/section>\n\n\n

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