{"id":2526,"date":"2024-12-31T22:25:14","date_gmt":"2025-01-01T03:25:14","guid":{"rendered":"https:\/\/macadam.ws\/projects\/bonjour-jarrete-bye-bye-tabagisme\/"},"modified":"2025-03-25T10:09:38","modified_gmt":"2025-03-25T14:09:38","slug":"hello-i-quit-now-bye-bye-smoking","status":"publish","type":"projects","link":"https:\/\/agencemacadam.ca\/en\/projects\/hello-i-quit-now-bye-bye-smoking\/","title":{"rendered":"I QUIT NOW \u2013 Advertising campaign at Bye Bye 2024"},"content":{"rendered":"    <section class=\"wysiwyg || section\">\n        \n<span ><\/span>                    <div class=\"wrapper || lg:grid-col\">\n                <div class=\"wysiwyg-container || lg:col-start-2 lg:col-span-8\">\n    <p><span class=\"big-text\">For the second consecutive year, I QUIT NOW is proud to be the main sponsor of Qu\u00e9bec\u2019s most-watched television event: the Bye Bye 2024. The campaign was developed in collaboration with the advertising agency Macadam and the media team at Jungle.<\/span><\/p>\n<\/div>            <\/div>\n            <\/section>\n\n\n    <section class=\"image || section\">\r\n        \n<span ><\/span>                    <div class=\"wrapper || flex justify-center  md:grid-col\">\r\n                                    <a data-fancybox  href=\"https:\/\/vimeo.com\/1040519922?autoplay=1\"  class=\"group || relative block h-full w-full || md:col-start-2 md:col-span-10\">\r\n                        <button class=\"btn-play absolute bottom-[1rem] left-[1.25rem] group-hover:scale-105 group-hover:before:scale-95 [&#038;.pause]:hidden || sm:[&#038;.pause]:block md:bottom-[1.375rem] md:left-[1.6875rem]\"><\/button>\r\n                                                                            <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Sofa-1.jpg\" class=\"h-full w-full object-cover rounded-corners-large lazyload\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Sofa-1.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Sofa-1-1536x864.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Sofa-1-1400x788.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Sofa-1-1024x576.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Sofa-1-640x360.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Sofa-1-480x270.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Sofa-1-350x197.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Sofa-1-150x84.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Sofa-1-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Sofa-1-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Sofa-1-600x600.jpg 600w\" alt=\"Image Macadam\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\">\n                                            <\/a>\r\n                            <\/div>\r\n            <\/section>\r\n\n\n    <section class=\"wysiwyg || section\">\n        \n<span ><\/span>                    <div class=\"wrapper || lg:grid-col\">\n                <div class=\"wysiwyg-container || lg:col-start-2 lg:col-span-8\">\n    <h2>The Bye Bye: the perfect launchpad for a successful new year<\/h2>\n<p>\u201cThe Bye Bye is an exceptional opportunity to encourage Quebecers to quit smoking or vaping. It\u2019s important to us that they know resources are available to help them, and that I QUIT NOW is one of them,\u201d says Dominique Claveau, Interim Executive Director of the Qu\u00e9bec Council on Tobacco and Health (QCTH).<\/p>\n<p>In 2023, we followed Jeanne as she made a resolution year after year to quit smoking and eventually succeeded with I QUIT NOW\u2019s help. For the 2024 advertising campaign, we\u2019ll follow Marie-\u00c8ve as she navigates a year filled with countless temptations to start smoking or vaping again.<\/p>\n<\/div>            <\/div>\n            <\/section>\n\n\n    <section class=\"image || section\">\r\n        \n<span ><\/span>                                    <a data-fancybox  href=\"https:\/\/vimeo.com\/1038677001?autoplay=1\"  class=\"group || relative block h-full w-full\">\r\n                    <button class=\"btn-play absolute bottom-[1rem] left-[1.25rem] group-hover:scale-105 group-hover:before:scale-95 [&#038;.pause]:hidden || sm:[&#038;.pause]:block md:bottom-[1.375rem] md:left-[1.6875rem]\"><\/button>\r\n                                                                <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Surprise.jpg\" class=\"h-full w-full object-cover rounded-corners-large lazyload\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Surprise.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Surprise-1536x864.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Surprise-1400x788.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Surprise-1024x576.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Surprise-640x360.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Surprise-480x270.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Surprise-350x197.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Surprise-150x84.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Surprise-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Surprise-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/12\/Jarrete-Still-Frame-Surprise-600x600.jpg 600w\" alt=\"Image Macadam\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\">\n                                    <\/a>\r\n                        <\/section>\r\n\n\n    <section class=\"wysiwyg || section\">\n        \n<span ><\/span>                    <div class=\"wrapper || lg:grid-col\">\n                <div class=\"wysiwyg-container || lg:col-start-2 lg:col-span-8\">\n    <h2>A Festive and Inspiring Concept<\/h2>\n<p>\u201cThis advertising concept has two main objectives. On one hand, it captures the festive spirit of the Bye Bye with a light and optimistic tone. On the other hand, it avoids being moralistic, ensuring it resonates effectively with the target audience and fosters thoughtful decision-making,\u201d says Beno\u00eet Beauchemin, Senior Partner at Macadam.<\/p>\n<p>\u201cWe drew inspiration from the wild, fast-paced montages of filmmaker Guy Ritchie to tell the story of our protagonist\u2019s year in just 30 seconds. We sprinkled in a dynamic soundtrack that enhances the comedic effect of each situation,\u201d adds St\u00e9phane Jean, Designer and Creative Director.<\/p>\n<p>In addition to the TV ad campaign, which will also air online, on social media, and in print, the agencies have amplified its impact through public relations initiatives. The goal is to motivate Quebecers to learn more and quit smoking with the support of I QUIT NOW\u2019s services.<\/p>\n<\/div>            <\/div>\n            <\/section>\n\n\n\n    <section class=\"preview-projects || section rounded-top-bottom different-background accent rounded-top bg-background\">\n        \n<span ><\/span>        <div class=\"wrapper\">\n            \n<div class=\"intro-horizontal || relative mb-12 || lg:grid-col lg:mb-16 xl:mb-20\">\n            <p class=\"surtitle-dot mb-8 h-fit || lg:col-span-6\">Similar projects<\/p>\n                <h4 class=\"text-h2 || flex flex-wrap gap-2 || lg:col-start-1 lg:col-span-7 xl:flex-nowrap\">\n            Dare to stand out                            <span class=\"sticker static || hidden rotate-[-10deg] w-fit [&#038;_svg]:w-[34vw] || sm:block sm:[&#038;_svg]:w-[24vw] md:[&#038;_svg]:w-[20vw] lg:w-[16vw] xl:[&#038;_svg]:w-[14.76vw]\"><\/span>\n                    <\/h4>\n            <div class=\"mt-8 || lg:mt-0 lg:col-start-9 lg:col-span-4 lg:flex lg:justify-end lg:items-end\">\n            <div class=\"wysiwyg-container \">\n    <p><a class=\"btn-primary-arrow accent\" href=\"https:\/\/agencemacadam.ca\/en\/projects\/\" target=\"\"> <span>See our projects<\/span> <svg width=\"16\" height=\"14\" viewbox=\"0 0 16 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M12.0459 7.91293C11.9116 7.90929 11.8349 7.90565 11.7582 7.90525C8.29243 7.9053 4.82668 7.90534 1.36092 7.90701C0.998963 7.90706 0.69789 7.79429 0.514115 7.46442C0.33602 7.14428 0.342555 6.81804 0.531688 6.50556C0.711487 6.2081 0.995142 6.09404 1.33194 6.094C2.01202 6.0931 2.69211 6.09301 3.3726 6.09333C6.16517 6.09296 8.95774 6.0926 11.7503 6.09467C11.8278 6.09506 11.9053 6.11737 11.9828 6.12913C11.9926 6.10397 12.0023 6.07881 12.012 6.05365C11.9552 5.99685 11.8988 5.94045 11.842 5.88365C10.5206 4.5622 9.19834 3.24156 7.87932 1.91768C7.76896 1.80732 7.66226 1.6852 7.58761 1.54968C7.38518 1.18328 7.50048 0.732854 7.84827 0.454849C8.22284 0.155741 8.65175 0.154468 9.00433 0.454293C9.0587 0.500545 9.1082 0.552479 9.15891 0.603194C11.0626 2.50686 12.9662 4.41053 14.8699 6.31419C15.3097 6.754 15.3105 7.24581 14.8722 7.6841C12.953 9.60328 11.0346 11.5233 9.11504 13.4412C8.62804 13.9282 8.01938 13.8707 7.63924 13.3079C7.43842 13.0105 7.43522 12.6567 7.64058 12.3629C7.71363 12.2582 7.80089 12.1612 7.89179 12.0703C9.20709 10.7525 10.524 9.43642 11.8405 8.1199C11.8957 8.06471 11.9509 8.00951 12.0467 7.91374L12.0459 7.91293Z\" fill=\"#FEF6F5\"><\/path> <\/svg> <\/a><\/p>\n<\/div>        <\/div>\n    <\/div>\n            <div class=\"grid grid-cols-1 gap-y-10 gap-x-8 || md:grid-cols-2 lg:gap-y-0\">\n                \n<a href=\"https:\/\/agencemacadam.ca\/en\/projects\/bye-bye-2023\/\" class=\"card card-project || transition group h-fit \">\n    <div class=\"relative\">\n        <div class=\"overflow-hidden relative rounded-corners\">\n            <div class=\"thumbnail w-full hidden lg:block absolute w-full h-full [&#038;_img]:object-cover opacity-0 group-hover:opacity-100 transition group-hover:scale-105 [&#038;_img]:aspect-square\"  style=\"padding-bottom: 100%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1.jpg\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1.jpg 2048w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-1536x1536.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-1920x1920.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-1400x1400.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-1024x1024.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-640x640.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-480x480.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-350x350.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-150x150.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-600x600.jpg 600w\" alt=\"I Quit Now \u2013 Bye Bye 2023 Special\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/2048;\">\n<\/div>\n            <div class=\"thumbnail w-full  lg:custom-transition [&#038;_img]:aspect-square group-hover:scale-105 lg:group-hover:opacity-0\"  style=\"padding-bottom: 100%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Screenshot-2025-01-02-at-09.50.20.png\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Screenshot-2025-01-02-at-09.50.20.png 599w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Screenshot-2025-01-02-at-09.50.20-480x482.png 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Screenshot-2025-01-02-at-09.50.20-350x351.png 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Screenshot-2025-01-02-at-09.50.20-150x151.png 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Screenshot-2025-01-02-at-09.50.20-300x300.png 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Screenshot-2025-01-02-at-09.50.20-400x400.png 400w\" alt=\"I Quit Now \u2013 Bye Bye 2023 Special\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 599px; --smush-placeholder-aspect-ratio: 599\/601;\">\n<\/div>\n        <\/div>\n            <\/div>\n    <div>\n        <div class=\"mt-5 md:mt-6\">\n            <h3 class=\"text-h4 text-accent\">I Quit Now \u2013 Bye Bye 2023 Special<\/h3>\n                            <div class=\"flex flex-wrap gap-2 items-center mt-4 || md:mt-5\">\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Advertising<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">B2C<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Gov.\/Asso.<\/p>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n\n<a href=\"https:\/\/agencemacadam.ca\/en\/projects\/arrete-donc\/\" class=\"card card-project || transition group h-fit \">\n    <div class=\"relative\">\n        <div class=\"overflow-hidden relative rounded-corners\">\n                        <div class=\"thumbnail w-full  lg:custom-transition [&#038;_img]:aspect-square lg:group-hover:opacity-0 group-hover:scale-105\"  style=\"padding-bottom: 100%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/10\/2048X2048-JARRETE-2.png\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/10\/2048X2048-JARRETE-2.png 2048w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/10\/2048X2048-JARRETE-2-1536x1536.png 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/10\/2048X2048-JARRETE-2-1920x1920.png 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/10\/2048X2048-JARRETE-2-1400x1400.png 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/10\/2048X2048-JARRETE-2-1024x1024.png 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/10\/2048X2048-JARRETE-2-640x640.png 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/10\/2048X2048-JARRETE-2-480x480.png 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/10\/2048X2048-JARRETE-2-350x350.png 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/10\/2048X2048-JARRETE-2-150x150.png 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/10\/2048X2048-JARRETE-2-300x300.png 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/10\/2048X2048-JARRETE-2-400x400.png 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/10\/2048X2048-JARRETE-2-600x600.png 600w\" alt=\"I QUIT NOW \u2013 &#8216;Arr\u00eate donc&#8217; advertising campaign\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/2048;\">\n<\/div>\n        <\/div>\n                    <div class=\"hidden absolute w-full h-full left-0 top-0 custom-transition opacity-0 rounded-corners overflow-hidden group-hover:opacity-100 || sm:block\">\n                <video preload=\"metadata\" playsinline muted loop class=\"w-full h-full object-cover\">\n                                            <source src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/10\/Jarrete-1-1.mp4\" type=\"video\/mp4\">\n                                    <\/video>\n            <\/div>\n            <\/div>\n    <div>\n        <div class=\"mt-5 md:mt-6\">\n            <h3 class=\"text-h4 text-accent\">I QUIT NOW \u2013 &#8216;Arr\u00eate donc&#8217; advertising campaign<\/h3>\n                            <div class=\"flex flex-wrap gap-2 items-center mt-4 || md:mt-5\">\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Advertising<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">B2C<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Gov.\/Asso.<\/p>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n            <\/div>\n                    <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2541,"template":"","project-categories":[61,60,62],"project-nolink":[],"class_list":["post-2526","projects","type-projects","status-publish","has-post-thumbnail","hentry","project-categories-advertising","project-categories-b2c-en","project-categories-government-associations"],"acf":[],"_links":{"self":[{"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/projects\/2526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/media\/2541"}],"wp:attachment":[{"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/media?parent=2526"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/project-categories?post=2526"},{"taxonomy":"project-nolink","embeddable":true,"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/project-nolink?post=2526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}