{"id":2241,"date":"2024-10-09T19:57:26","date_gmt":"2024-10-09T23:57:26","guid":{"rendered":"https:\/\/macadam.ws\/projects\/arrete-donc\/"},"modified":"2025-03-20T13:53:40","modified_gmt":"2025-03-20T17:53:40","slug":"arrete-donc","status":"publish","type":"projects","link":"https:\/\/agencemacadam.ca\/en\/projects\/arrete-donc\/","title":{"rendered":"I QUIT NOW \u2013 ‘Arr\u00eate donc’ advertising campaign"},"content":{"rendered":"
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I QUIT NOW supports those who want to quit smoking and vaping through three services: by phone, in person, and online. Centered around the symbol of a cigarette broken in half, the evolution of the brand\u2019s image became necessary due to the inclusion of vaping products and other derivatives.<\/span><\/p>\n

The new Arr\u00eate donc! campaign was launched by the Quebec Council on Tobacco and Health<\/strong>\u00a0in collaboration with Macadam and the media agency Jungle<\/strong>. It is broadcast everywhere: on TV, online, and on social media. The goal? To make I QUIT NOW\u00a0services the go-to choice for people looking to quit smoking or vaping<\/span><\/p>\n

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