{"id":1706,"date":"2024-09-30T19:24:06","date_gmt":"2024-09-30T23:24:06","guid":{"rendered":"https:\/\/macadam.ws\/projects\/propulsons-ensemble-la-recherche\/"},"modified":"2025-01-02T12:12:10","modified_gmt":"2025-01-02T17:12:10","slug":"lets-drive-research-forward-together","status":"publish","type":"projects","link":"https:\/\/agencemacadam.ca\/en\/projects\/lets-drive-research-forward-together\/","title":{"rendered":"Let&#8217;s drive research forward together"},"content":{"rendered":"    <section class=\"wysiwyg || section\">\n        \n<span ><\/span>                    <div class=\"wrapper || lg:grid-col\">\n                <div class=\"wysiwyg-container || lg:col-start-2 lg:col-span-8\">\n    <p><span class=\"big-text\">The three, non-profit Fonds de recherche du Qu\u00e9bec (Nature and technologies, Health, Society and culture) support research by awarding grants and scholarships. We were mandated to develop the FRQ\u2019s first-ever \u201cmobilization campaign,\u201d which aims to rally the entire scientific community, including master&#8217;s and doctoral students, postdoctoral fellows and researchers supported by the FRQ. Our challenge was twofold: to increase FRQ visibility and recognition in the community while encouraging the newly funded community to promote themselves within their own environments.<\/span><\/p>\n<\/div>            <\/div>\n            <\/section>\n\n\n    <section class=\"image || section\">\r\n        \n<span ><\/span>                    <div class=\"wrapper || flex justify-center  md:grid-col\">\r\n                                    <a data-fancybox  href=\"https:\/\/vimeo.com\/783698777?autoplay=1\"  class=\"group || relative block h-full w-full || md:col-start-2 md:col-span-10\">\r\n                        <button class=\"btn-play absolute bottom-[1rem] left-[1.25rem] group-hover:scale-105 group-hover:before:scale-95 [&#038;.pause]:hidden || sm:[&#038;.pause]:block md:bottom-[1.375rem] md:left-[1.6875rem]\"><\/button>\r\n                                                                            <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-9.jpg\" class=\"h-full w-full object-cover rounded-corners-large lazyload\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-9.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-9-1536x864.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-9-1400x788.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-9-1024x576.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-9-640x360.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-9-480x270.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-9-350x197.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-9-150x84.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-9-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-9-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-9-600x600.jpg 600w\" alt=\"Image Macadam\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\">\n                                            <\/a>\r\n                            <\/div>\r\n            <\/section>\r\n\n\n    <section class=\"wysiwyg || section\">\n        \n<span ><\/span>                    <div class=\"wrapper || lg:grid-col\">\n                <div class=\"wysiwyg-container || lg:col-start-2 lg:col-span-8\">\n    <figure class=\"blockquote || [&amp;_p:has(img)]:mb-0 [&amp;_p_img]:m-0\">\n<blockquote><p>Our challenge was twofold: to increase the visibility and recognition of the FRQ in the field while encouraging the newly funded community to showcase themselves within their own networks. In addition to the campaign, for those who wanted to take the experience to the next level, we created personalized visuals tailored to their image. Over 150 people made this request, which in turn expanded the campaign&#8217;s reach.<\/p>\n<footer class=\"mt-10\">\n<figure class=\"flex items-center gap-4 m-0\"><img decoding=\"async\" class=\"w-16 h-16 rounded-full object-cover object-top m-0 || lg:w-20 lg:h-20 lazyload\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Dirigeant-Marc-Andre-Beauchemin.jpg\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1601px; --smush-placeholder-aspect-ratio: 1601\/1959;\" \/><figcaption>\n<p class=\"name\">Marc-Andr\u00e9 Beauchemin<\/p>\n<p class=\"title\">Partner, Account services<\/p>\n<\/figcaption><\/figure>\n<\/footer>\n<\/blockquote>\n<\/figure>\n<\/div>            <\/div>\n            <\/section>\n\n\n    <section class=\"slider || section || overflow-hidden\">\n        \n<span ><\/span>        <div class=\"wrapper\">\n            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11.5233 9.11504 13.4412C8.62804 13.9282 8.01938 13.8707 7.63924 13.3079C7.43842 13.0105 7.43522 12.6567 7.64058 12.3629C7.71363 12.2582 7.80089 12.1612 7.89179 12.0703C9.20709 10.7525 10.524 9.43642 11.8405 8.1199C11.8957 8.06471 11.9509 8.00951 12.0467 7.91374L12.0459 7.91293Z\" fill=\"#FEF6F5\"\/>\n<\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n    <\/section>\n\n\n\n    <section class=\"preview-projects || section rounded-top-bottom different-background accent rounded-top bg-background\">\n        \n<span ><\/span>        <div class=\"wrapper\">\n            \n<div class=\"intro-horizontal || relative mb-12 || lg:grid-col lg:mb-16 xl:mb-20\">\n            <p class=\"surtitle-dot mb-8 h-fit || lg:col-span-6\">Similar projects<\/p>\n                <h4 class=\"text-h2 || flex flex-wrap gap-2 || lg:col-start-1 lg:col-span-7 xl:flex-nowrap\">\n            Dare to stand out                            <span class=\"sticker static || hidden 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href=\"https:\/\/agencemacadam.ca\/en\/projects\/fonds-de-recherche-du-quebec-the-grands-sages\/\" class=\"card card-project || transition group h-fit \">\n    <div class=\"relative\">\n        <div class=\"overflow-hidden relative rounded-corners\">\n                        <div class=\"thumbnail w-full  lg:custom-transition [&#038;_img]:aspect-square lg:group-hover:opacity-0 group-hover:scale-105\"  style=\"padding-bottom: 100%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-FRQ.jpg\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-FRQ.jpg 2048w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-FRQ-1536x1536.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-FRQ-1920x1920.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-FRQ-1400x1400.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-FRQ-1024x1024.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-FRQ-640x640.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-FRQ-480x480.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-FRQ-350x350.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-FRQ-150x150.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-FRQ-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-FRQ-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-FRQ-600x600.jpg 600w\" alt=\"Fonds de recherche du Qu\u00e9bec \u2013 Honoring the great minds!\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/2048;\">\n<\/div>\n        <\/div>\n                    <div class=\"hidden absolute w-full h-full left-0 top-0 custom-transition opacity-0 rounded-corners overflow-hidden group-hover:opacity-100 || sm:block\">\n                <video preload=\"metadata\" playsinline muted loop class=\"w-full h-full object-cover\">\n                                            <source src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/FRQ-1-1-1.mp4\" type=\"video\/mp4\">\n                                    <\/video>\n            <\/div>\n            <\/div>\n    <div>\n        <div class=\"mt-5 md:mt-6\">\n            <h3 class=\"text-h4 text-accent\">Fonds de recherche du Qu\u00e9bec \u2013 Honoring the great minds!<\/h3>\n                            <div class=\"flex flex-wrap gap-2 items-center mt-4 || md:mt-5\">\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Branding<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">B2B<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">B2C<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Gov.\/Asso.<\/p>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n\n<a href=\"https:\/\/agencemacadam.ca\/en\/projects\/carbure-aux-nouveaux-defis-avec-innoviste\/\" class=\"card card-project || transition group h-fit \">\n    <div class=\"relative\">\n        <div class=\"overflow-hidden relative rounded-corners\">\n                        <div class=\"thumbnail w-full  lg:custom-transition [&#038;_img]:aspect-square lg:group-hover:opacity-0 group-hover:scale-105\"  style=\"padding-bottom: 100%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/csmo-nicolas-5517-2.jpg\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/csmo-nicolas-5517-2.jpg 1619w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/csmo-nicolas-5517-2-1536x1025.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/csmo-nicolas-5517-2-1400x934.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/csmo-nicolas-5517-2-1024x683.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/csmo-nicolas-5517-2-640x427.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/csmo-nicolas-5517-2-480x320.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/csmo-nicolas-5517-2-350x233.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/csmo-nicolas-5517-2-150x100.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/csmo-nicolas-5517-2-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/csmo-nicolas-5517-2-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/csmo-nicolas-5517-2-600x600.jpg 600w\" alt=\"Innoviste \u2013 Promoting careers in the motor vehicle industry\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1619px; --smush-placeholder-aspect-ratio: 1619\/1080;\">\n<\/div>\n        <\/div>\n                    <div class=\"hidden absolute w-full h-full left-0 top-0 custom-transition opacity-0 rounded-corners overflow-hidden group-hover:opacity-100 || sm:block\">\n                <video preload=\"metadata\" playsinline muted loop class=\"w-full h-full object-cover\">\n                                            <source src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Innoviste-Macadam-Campagne.mp4\" type=\"video\/mp4\">\n                                    <\/video>\n            <\/div>\n            <\/div>\n    <div>\n        <div class=\"mt-5 md:mt-6\">\n            <h3 class=\"text-h4 text-accent\">Innoviste \u2013 Promoting careers in the motor vehicle industry<\/h3>\n                            <div class=\"flex flex-wrap gap-2 items-center mt-4 || md:mt-5\">\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Advertising<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Web<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Communication<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">B2C<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Gov.\/Asso.<\/p>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n            <\/div>\n                    <\/div>\n    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