{"id":1640,"date":"2024-09-30T16:17:46","date_gmt":"2024-09-30T20:17:46","guid":{"rendered":"https:\/\/macadam.ws\/projects\/soif-de-mieux-faire\/"},"modified":"2025-03-25T10:16:21","modified_gmt":"2025-03-25T14:16:21","slug":"thirsting-to-do-better","status":"publish","type":"projects","link":"https:\/\/agencemacadam.ca\/en\/projects\/thirsting-to-do-better\/","title":{"rendered":"Soleno \u2013 ‘Thirsting to do better’ advertising campaign"},"content":{"rendered":"
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Soleno is a Quebec-based manufacturer of HDPE pipe and the leading developer of sustainable stormwater management solutions. With over ten plants and distribution centres throughout Quebec, Ontario, and the Atlantic Provinces, Soleno has quickly established itself as one of the largest plastics recyclers in Eastern Canada.<\/span><\/p>\n

Soleno called on the services of advertising agency Macadam to highlight the value creation surrounding the brand’s circular business model. The mandate was twofold. First, Macadam was to create and produce a 30-second TV commercial to position Soleno as a major environmental leader in its sector. Second, it was to script and produce an\u00a0exclusive five-video web series\u00a0telling the story of Soleno’s commitment to the circular economy of plastics.<\/span><\/p>\n<\/div> <\/div>\n <\/section>\n\n\n

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