{"id":1558,"date":"2024-09-28T16:29:44","date_gmt":"2024-09-28T20:29:44","guid":{"rendered":"https:\/\/macadam.ws\/projects\/nouvelle-identite-pour-un-service-collegial-aux-entreprises\/"},"modified":"2025-03-20T14:05:10","modified_gmt":"2025-03-20T18:05:10","slug":"college-de-rosemont-business-services-become-edago","status":"publish","type":"projects","link":"https:\/\/agencemacadam.ca\/en\/projects\/college-de-rosemont-business-services-become-edago\/","title":{"rendered":"Coll\u00e8ge de Rosemont \u2013 New brand for the corporate training service"},"content":{"rendered":"
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Every CEGEP in Quebec offers Business Services, and Coll\u00e8ge de Rosemont is no exception. Business Services are currently the only departments in the education network to provide customized distance learning tool development and design. In this context, Macadam was mandated to reposition and create the Coll\u00e8ge de Rosemont Business Services\u2019 brand image.<\/span><\/p>\n<\/div> <\/div>\n <\/section>\n\n\n

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Laying a solid foundation<\/h2>\n

After reviewing the literature, a competitive audit, and a series of internal and external one-on-one interviews to get a sense of the brand from many angles, we came up with a new brand promise that extends beyond the delivery of a quality training product. The College’s Business Services will need to transcend this concrete offering by providing an exceptional human experience right from the first contact.<\/span><\/p>\n<\/div> <\/div>\n <\/section>\n\n\n

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\n \"edago_cartes_tasse\"\n<\/div>\n <\/a>\n \n
\n \"edago_notebook\"\n<\/div>\n <\/a>\n \n
\n \"edago_rapports\"\n<\/div>\n <\/a>\n \n
\n \"edago_couleurs\"\n<\/div>\n <\/a>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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An evocative name. A distinctive identity.<\/h2>\n

Using this clear and assertive new positioning as a jumping-off point, we developed a new name that would carry this message. We settled on\u00a0<\/span>\u00e9dago<\/i>, which suggests the word\u00a0<\/span>pedagogy<\/i>\u00a0<\/span>and the beginning of the word\u00a0<\/span>education<\/i>, recalling the family link with the Coll\u00e8ge de Rosemont parent brand.<\/p>\n

The new logo\u2019s acute accent was created by adding shapes derived from the Coll\u00e8ge de Rosemont\u2019s logo. The use of lowercase lettering is consistent with a welcoming, friendly, unpretentious brand personality. Indigo blue is associated with devotion and mutual aid. This shade of blue also evokes creativity and knowledge, which resonate with the desired positioning.<\/p>\n<\/div> <\/div>\n <\/section>\n\n\n\n

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