{"id":1515,"date":"2024-09-28T15:04:19","date_gmt":"2024-09-28T19:04:19","guid":{"rendered":"https:\/\/macadam.ws\/projects\/nouvelle-image-pour-le-cqts\/"},"modified":"2024-10-18T11:58:33","modified_gmt":"2024-10-18T15:58:33","slug":"a-new-brand-identity-for-the-qcth","status":"publish","type":"projects","link":"https:\/\/agencemacadam.ca\/en\/projects\/a-new-brand-identity-for-the-qcth\/","title":{"rendered":"A new brand identity for the QCTH"},"content":{"rendered":"
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Since 1976, the Quebec Council on Tobacco and Health (QCTH) has worked to eliminate the leading cause of preventable death in Quebec: tobacco use. The organization mandated Macadam to modernize its image in line with its growing outreach.<\/span><\/p>\n<\/div> <\/div>\n <\/section>\n\n\n

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While QCTH projects have been bold, mobilizing, and friendly, the brand has been rather discreet in the tobacco use control ecosystem. And yet, the organization has all the expertise, projects, and credibility it needs to extend its leadership fully. That\u2019s why we sought to align the QCTH\u2019s identity with its brand image<\/p>\n