{"id":1444,"date":"2024-09-26T18:20:28","date_gmt":"2024-09-26T18:20:28","guid":{"rendered":"https:\/\/macadam.ws\/projects\/semaine-pour-un-quebec-sans-tabac-2023\/"},"modified":"2024-10-04T19:10:20","modified_gmt":"2024-10-04T19:10:20","slug":"semaine-pour-un-quebec-sans-tabac-2023","status":"publish","type":"projects","link":"https:\/\/agencemacadam.ca\/en\/projects\/semaine-pour-un-quebec-sans-tabac-2023\/","title":{"rendered":"Quebec Tobacco-Free Week 2023"},"content":{"rendered":"    <section class=\"wysiwyg || section\">\n        \n<span ><\/span>                    <div class=\"wrapper || lg:grid-col\">\n                <div class=\"wysiwyg-container || lg:col-start-2 lg:col-span-8\">\n    <p><span class=\"big-text\">The 46th edition of<span>\u00a0<\/span><i>Quebec Tobacco-Free Week<\/i>, under the coordination of the Conseil qu\u00e9b\u00e9cois sur le tabac et la sant\u00e9 (CQTS) and developed in partnership with public relations agency Public SC and media agency Jungle, aims to encourage Quebec&#8217;s adult population to take concrete action to reduce tobacco use.<\/span><\/p>\n<\/div>            <\/div>\n            <\/section>\n\n\n    <section class=\"image || section\">\r\n        \n<span ><\/span>                    <div class=\"wrapper || flex justify-center  md:grid-col\">\r\n                                    <a data-fancybox href=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/semaine_pour_un_quebec_sans_tabac_\u2013_mauvais_deal_\u2013_publicite_30_sec-Original.mp4\"  class=\"group || relative block h-full w-full || md:col-start-2 md:col-span-10\">\r\n                        <button class=\"btn-play absolute bottom-[1rem] left-[1.25rem] group-hover:scale-105 group-hover:before:scale-95 [&#038;.pause]:hidden || sm:[&#038;.pause]:block md:bottom-[1.375rem] md:left-[1.6875rem]\"><\/button>\r\n                                                    <video autoplay=\"autoplay\" muted loop class=\"video || hidden sm:block h-full w-full object-cover object-center rounded-corners\">\r\n                                                                                                    <source src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/semaine_pour_un_quebec_sans_tabac_\u2013_mauvais_deal_\u2013_publicite_30_sec-Original.mp4\" type=\"video\/mp4\">\r\n                                                            <\/video>\r\n                                                            <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst.jpg\" class=\"h-full w-full object-cover rounded-corners-large || sm:hidden lazyload\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst.jpg 2048w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-1536x864.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-1920x1080.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-1400x788.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-1024x576.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-640x360.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-480x270.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-350x197.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-150x84.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-600x600.jpg 600w\" alt=\"Image Macadam\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/1152;\">\n                                                                                                <\/a>\r\n                            <\/div>\r\n            <\/section>\r\n\n\n    <section class=\"wysiwyg || section\">\n        \n<span ><\/span>                    <div class=\"wrapper || lg:grid-col\">\n                <div class=\"wysiwyg-container || lg:col-start-2 lg:col-span-8\">\n    <div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"0397f710-9238-4fa3-804b-342dca60fbd0\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h3>A campaign that immerses the viewer in the experiences of individuals whose daily lives are impacted by smoking<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span>The health effects of smoking are more than ever impossible to ignore and warrant our attention. This is why the CQTS and its partner agencies chose a bold advertising platform to highlight the fact that, in spite of themselves, smokers have struck a bad deal with cigarettes. <\/span><span>The signature ad\u00a0<\/span><i>It&#8217;s never too late to quit smoking<\/i><span>\u00a0(<\/span><i>Il n\u2019est jamais trop tard pour arr\u00eater de fumer<\/i><span>), presented by spokesperson Patrice Godin, reminds everyone that no matter the timing, it&#8217;s possible to break free from tobacco addiction.<\/span><\/p>\n<\/div>            <\/div>\n            <\/section>\n\n\n    <section class=\"image || section\">\r\n        \n<span ><\/span>                                    <a data-fancybox href=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/semaine_pour_un_quebec_sans_tabac_\u2013_mauvais_deal_\u2013_publicite_15_sec-Original.mp4\"  class=\"group || relative block h-full w-full\">\r\n                    <button class=\"btn-play absolute bottom-[1rem] left-[1.25rem] group-hover:scale-105 group-hover:before:scale-95 [&#038;.pause]:hidden || sm:[&#038;.pause]:block md:bottom-[1.375rem] md:left-[1.6875rem]\"><\/button>\r\n                                            <video autoplay=\"autoplay\" muted loop class=\"video || hidden sm:block h-full w-full object-cover rounded-corners-large\">\r\n                                                                                        <source src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/semaine_pour_un_quebec_sans_tabac_\u2013_mauvais_deal_\u2013_publicite_15_sec-Original.mp4\" type=\"video\/mp4\">\r\n                                                    <\/video>\r\n                                                    <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-20.jpg\" class=\"h-full w-full object-cover rounded-corners-large || sm:hidden lazyload\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-20.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-20-1536x864.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-20-1400x788.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-20-1024x576.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-20-640x360.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-20-480x270.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-20-350x197.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-20-150x84.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-20-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-20-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/thumb-20-600x600.jpg 600w\" alt=\"Image Macadam\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\">\n                                                                                <\/a>\r\n                        <\/section>\r\n\n\n    <section class=\"wysiwyg || section\">\n        \n<span ><\/span>                    <div class=\"wrapper || lg:grid-col\">\n                <div class=\"wysiwyg-container || lg:col-start-2 lg:col-span-8\">\n    <figure class=\"blockquote || [&amp;_p:has(img)]:mb-0 [&amp;_p_img]:m-0\">\n<blockquote>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"da9de76d-8d3b-48d1-8cc2-028cb7bfa8d5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Just like last year, the advertising platform highlights the extensive list of harmful effects smoking has on the health of Quebecers. While cigarettes may sometimes seem appealing, our goal with this hard-hitting message was to show that people who smoke eventually come to realize it\u2019s quite the opposite.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"mt-10\">\n<figure class=\"flex items-center gap-4 m-0\"><img decoding=\"async\" class=\"w-16 h-16 rounded-full object-cover object-top m-0 || lg:w-20 lg:h-20 lazyload\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/team-card-1.jpg\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><figcaption>\n<p class=\"name\">Beno\u00eet Beauchemin<\/p>\n<p class=\"title\">Senior Partner<\/p>\n<\/figcaption><\/figure>\n<\/footer>\n<\/blockquote>\n<\/figure>\n<\/div>            <\/div>\n            <\/section>\n\n\n    <section class=\"image || section\">\r\n        \n<span ><\/span>                    <div class=\"wrapper || flex justify-center  md:grid-col\">\r\n                                    <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-1.jpg\" class=\"rounded-corners md:col-start-2 md:col-span-10 lazyload\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-1.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-1-1536x864.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-1-1400x788.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-1-1024x576.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-1-640x360.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-1-480x270.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-1-350x197.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-1-150x84.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-1-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-1-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst-1-600x600.jpg 600w\" alt=\"Image Macadam\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\">\n                            <\/div>\r\n            <\/section>\r\n\n\n    <section class=\"repeater-offest || section\">\n        \n<span ><\/span>        <div class=\"wrapper || lg:grid-col\">\n            <div class=\"gap-x-8 grid-cols-6 || lg:col-span-6\">\n                                    <h4 class=\"text-h2 font-primar col-span-full\">The numbers speak for themselves<\/h4>\n                                            <\/div>\n            <div class=\"relative flex flex-col gap-y-8 mt-16 || lg:col-start-7 lg:col-span-6 lg:mt-0\">\n                                \n<div class=\"row || p-5 bg-offwhite rounded-corners || sm:p-8 md:p-10 lg:p-12 2xl:p-16\">\n    <div class=\"flex flex-col sm:flex-row mb-4\">\n        <p class=\"subtitle !text-[1.125rem] mb-4 font-larken || sm:mt-2 sm:pr-5\">01.<\/p>\n                    <h2 class=\"text-h3 relative\">\n                13 000            <\/h2>\n            <\/div>\n    <div class=\"wysiwyg-container \">\n    <p>The number of people who die annually due to tobacco use<\/p>\n<\/div><\/div>\n\n<div class=\"row || p-5 bg-offwhite rounded-corners || sm:p-8 md:p-10 lg:p-12 2xl:p-16\">\n    <div class=\"flex flex-col sm:flex-row mb-4\">\n        <p class=\"subtitle !text-[1.125rem] mb-4 font-larken || sm:mt-2 sm:pr-5\">02.<\/p>\n                    <h2 class=\"text-h3 relative\">\n                2.5 billion dollars            <\/h2>\n            <\/div>\n    <div class=\"wysiwyg-container \">\n    <p>The annual cost of healthcare for diseases related to tobacco consumption<\/p>\n<\/div><\/div>\n\n<div class=\"row || p-5 bg-offwhite rounded-corners || sm:p-8 md:p-10 lg:p-12 2xl:p-16\">\n    <div class=\"flex flex-col sm:flex-row mb-4\">\n        <p class=\"subtitle !text-[1.125rem] mb-4 font-larken || sm:mt-2 sm:pr-5\">03.<\/p>\n                    <h2 class=\"text-h3 relative\">\n                13.3%            <\/h2>\n            <\/div>\n    <div class=\"wysiwyg-container \">\n    <p>Of the Quebec population smokes<\/p>\n<\/div><\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"preview-projects || section rounded-top-bottom different-background accent rounded-top bg-background\">\n        \n<span 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7.43522 12.6567 7.64058 12.3629C7.71363 12.2582 7.80089 12.1612 7.89179 12.0703C9.20709 10.7525 10.524 9.43642 11.8405 8.1199C11.8957 8.06471 11.9509 8.00951 12.0467 7.91374L12.0459 7.91293Z\" fill=\"#FEF6F5\"><\/path> <\/svg> <\/a><\/p>\n<\/div>        <\/div>\n    <\/div>\n            <div class=\"grid grid-cols-1 gap-y-10 gap-x-8 || md:grid-cols-2 lg:gap-y-0\">\n                \n<a href=\"https:\/\/agencemacadam.ca\/en\/projects\/quebec-tobacco-free-week-2024\/\" class=\"card card-project || transition group h-fit \">\n    <div class=\"relative\">\n        <div class=\"overflow-hidden relative rounded-corners\">\n                        <div class=\"thumbnail w-full  lg:custom-transition [&#038;_img]:aspect-square lg:group-hover:opacity-0 group-hover:scale-105\"  style=\"padding-bottom: 100%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst2024.png\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst2024.png 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst2024-1536x864.png 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst2024-1400x788.png 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst2024-1024x576.png 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst2024-640x360.png 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst2024-480x270.png 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst2024-350x197.png 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst2024-150x84.png 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst2024-300x300.png 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst2024-400x400.png 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/macadam-portefolio-sqst2024-600x600.png 600w\" alt=\"Quebec Tobacco-Free Week 2024\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\">\n<\/div>\n        <\/div>\n                    <div class=\"hidden absolute w-full h-full left-0 top-0 custom-transition opacity-0 rounded-corners overflow-hidden group-hover:opacity-100 || sm:block\">\n                <video preload=\"metadata\" playsinline muted loop class=\"w-full h-full object-cover\">\n                                            <source src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/CQTS-1-1.mp4\" type=\"video\/mp4\">\n                                    <\/video>\n            <\/div>\n            <\/div>\n    <div>\n        <div class=\"mt-5 md:mt-6\">\n            <h3 class=\"text-h4 text-accent\">Quebec Tobacco-Free Week 2024<\/h3>\n                            <div class=\"flex flex-wrap gap-2 items-center mt-4 || md:mt-5\">\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Advertising<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">B2C<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Gov.\/Asso.<\/p>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n\n<a href=\"https:\/\/agencemacadam.ca\/en\/projects\/bye-bye-2023\/\" class=\"card card-project || transition group h-fit \">\n    <div class=\"relative\">\n        <div class=\"overflow-hidden relative rounded-corners\">\n            <div class=\"thumbnail w-full hidden lg:block absolute w-full h-full [&#038;_img]:object-cover opacity-0 group-hover:opacity-100 transition group-hover:scale-105 [&#038;_img]:aspect-square\"  style=\"padding-bottom: 100%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1.jpg\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1.jpg 2048w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-1536x1536.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-1920x1920.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-1400x1400.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-1024x1024.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-640x640.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-480x480.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-350x350.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-150x150.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Macadam-Vignette-Bye-Bye-Hover-1-600x600.jpg 600w\" alt=\"I Quit Now \u2013 Bye Bye 2023 Special\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/2048;\">\n<\/div>\n            <div class=\"thumbnail w-full  lg:custom-transition [&#038;_img]:aspect-square group-hover:scale-105 lg:group-hover:opacity-0\"  style=\"padding-bottom: 100%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Screenshot-2025-01-02-at-09.50.20.png\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Screenshot-2025-01-02-at-09.50.20.png 599w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Screenshot-2025-01-02-at-09.50.20-480x482.png 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Screenshot-2025-01-02-at-09.50.20-350x351.png 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Screenshot-2025-01-02-at-09.50.20-150x151.png 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Screenshot-2025-01-02-at-09.50.20-300x300.png 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/08\/Screenshot-2025-01-02-at-09.50.20-400x400.png 400w\" alt=\"I Quit Now \u2013 Bye Bye 2023 Special\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 599px; --smush-placeholder-aspect-ratio: 599\/601;\">\n<\/div>\n        <\/div>\n            <\/div>\n    <div>\n        <div class=\"mt-5 md:mt-6\">\n            <h3 class=\"text-h4 text-accent\">I Quit Now \u2013 Bye Bye 2023 Special<\/h3>\n                            <div class=\"flex flex-wrap gap-2 items-center mt-4 || md:mt-5\">\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Advertising<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">B2C<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Gov.\/Asso.<\/p>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n            <\/div>\n                    <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":1542,"template":"","project-categories":[61,60,62],"project-nolink":[],"class_list":["post-1444","projects","type-projects","status-publish","has-post-thumbnail","hentry","project-categories-advertising","project-categories-b2c-en","project-categories-government-associations"],"acf":[],"_links":{"self":[{"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/projects\/1444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/media\/1542"}],"wp:attachment":[{"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/media?parent=1444"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/project-categories?post=1444"},{"taxonomy":"project-nolink","embeddable":true,"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/project-nolink?post=1444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}