{"id":1426,"date":"2024-09-26T17:21:28","date_gmt":"2024-09-26T21:21:28","guid":{"rendered":"https:\/\/macadam.ws\/projects\/federation-des-medecins-specialistes-du-quebec\/"},"modified":"2025-03-20T14:03:51","modified_gmt":"2025-03-20T18:03:51","slug":"a-new-innovation-bureau-called-persee","status":"publish","type":"projects","link":"https:\/\/agencemacadam.ca\/en\/projects\/a-new-innovation-bureau-called-persee\/","title":{"rendered":"F\u00e9d\u00e9ration des m\u00e9decins sp\u00e9cialistes du Qu\u00e9bec \u2013 Creation of Pers\u00e9e"},"content":{"rendered":"    <section class=\"wysiwyg || section\">\n        \n<span ><\/span>                    <div class=\"wrapper || lg:grid-col\">\n                <div class=\"wysiwyg-container || lg:col-start-2 lg:col-span-8\">\n    <p><span class=\"big-text\">The mission of the F\u00e9d\u00e9ration des m\u00e9decins sp\u00e9cialistes du Qu\u00e9bec (FMSQ) is to defend and support its 10,000 medical specialists working in 59 recognized specialties, while also promoting quality care for Quebec residents.<\/span><\/p>\n<\/div>            <\/div>\n            <\/section>\n\n\n    <section class=\"image || section\">\r\n        \n<span ><\/span>                    <div class=\"wrapper || flex justify-center  md:grid-col\">\r\n                                    <a data-fancybox  href=\"https:\/\/vimeo.com\/783688471?share=copy?autoplay=1\"  class=\"group || relative block h-full w-full || md:col-start-2 md:col-span-10\">\r\n                        <button class=\"btn-play absolute bottom-[1rem] left-[1.25rem] group-hover:scale-105 group-hover:before:scale-95 [&#038;.pause]:hidden || sm:[&#038;.pause]:block md:bottom-[1.375rem] md:left-[1.6875rem]\"><\/button>\r\n                                                                            <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Thumbnail-1.png\" class=\"h-full w-full object-cover rounded-corners-large lazyload\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Thumbnail-1.png 3840w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Thumbnail-1-1536x864.png 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Thumbnail-1-2048x1152.png 2048w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Thumbnail-1-1920x1080.png 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Thumbnail-1-1400x788.png 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Thumbnail-1-1024x576.png 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Thumbnail-1-640x360.png 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Thumbnail-1-480x270.png 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Thumbnail-1-350x197.png 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Thumbnail-1-150x84.png 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Thumbnail-1-300x300.png 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Thumbnail-1-400x400.png 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Thumbnail-1-600x600.png 600w\" alt=\"Image Macadam\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 3840px; --smush-placeholder-aspect-ratio: 3840\/2160;\">\n                                            <\/a>\r\n                            <\/div>\r\n            <\/section>\r\n\n\n    <section class=\"wysiwyg || section\">\n        \n<span ><\/span>                    <div class=\"wrapper || lg:grid-col\">\n                <div class=\"wysiwyg-container || lg:col-start-2 lg:col-span-8\">\n    <h2>Shaking off the \u2018fraternity\u2019 image<\/h2>\n<p><span>To break away from the \u2018union\u2019 label, the FMSQ created an <\/span><i>Innovation Office (<\/i><i>Bureau de l\u2019innovation)<span>\u00a0<\/span><\/i><span>that aims to identify and promote innovation in specialized medicine to ensure excellence in care for Quebec\u2019s population. This new showcase will shine a spotlight on technological innovations and innovative practices that will benefit patients in the public health network.<\/span><\/p>\n<\/div>            <\/div>\n            <\/section>\n\n\n    <section class=\"image || section\">\r\n        \n<span ><\/span>                                    <a data-fancybox  href=\"https:\/\/vimeo.com\/783690952?autoplay=1\"  class=\"group || relative block h-full w-full\">\r\n                    <button class=\"btn-play absolute bottom-[1rem] left-[1.25rem] group-hover:scale-105 group-hover:before:scale-95 [&#038;.pause]:hidden || sm:[&#038;.pause]:block md:bottom-[1.375rem] md:left-[1.6875rem]\"><\/button>\r\n                                                                <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Thumbnail-scaled.jpg\" class=\"h-full w-full object-cover rounded-corners-large lazyload\" srcset=\"\" alt=\"Image Macadam\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1440;\">\n                                    <\/a>\r\n                        <\/section>\r\n\n\n    <section class=\"wysiwyg || section\">\n        \n<span ><\/span>                    <div class=\"wrapper || lg:grid-col\">\n                <div class=\"wysiwyg-container || lg:col-start-2 lg:col-span-8\">\n    <h2>Pers\u00e9e sees the light of day<\/h2>\n<p>The Pers\u00e9e brand was created for the FMSQ\u2019s showcase for the health innovation. This new brand name refers to a \u201cbreakthrough\u201d in the field of health and to the son of Zeus, Perseus, a brave hero of Greek mythology.<\/p>\n<p>Graphically, we opted for a warm, lower-case font and a broad color palette that can match any photo. Finally, we made the period a key graphic element to maintain a close link with the FMSQ.<\/p>\n<\/div>            <\/div>\n            <\/section>\n\n\n    <section class=\"gallery || section\">\n        \n<span ><\/span>        <div class=\"wrapper\">\n            <div class=\"w-full || sm:grid sm:grid-cols-2 sm:gap-8\">\n                            <a data-fancybox='gallery' href=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Mosaique-1.jpg\" class=\"block relative mb-5 last:mb-0 || sm:mb-0\">\n            <div class=\"thumbnail w-full w-full cursor-pointer rounded-[1rem]\"  style=\"padding-bottom: 69.444444444444%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Mosaique-1.jpg\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Mosaique-1.jpg 2880w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Mosaique-1-1536x763.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Mosaique-1-2048x1017.jpg 2048w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Mosaique-1-1920x953.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Mosaique-1-1400x695.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Mosaique-1-1024x508.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Mosaique-1-640x318.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Mosaique-1-480x238.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Mosaique-1-350x174.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Mosaique-1-150x74.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Mosaique-1-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Mosaique-1-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Mosaique-1-600x600.jpg 600w\" alt=\"Persee-Mosaique\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2880px; --smush-placeholder-aspect-ratio: 2880\/1430;\">\n<\/div>\n                    <\/a>\n                <a data-fancybox='gallery' href=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Microsite-1.jpg\" class=\"block relative mb-5 last:mb-0 || sm:mb-0\">\n            <div class=\"thumbnail w-full w-full cursor-pointer rounded-[1rem]\"  style=\"padding-bottom: 69.444444444444%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Microsite-1.jpg\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Microsite-1.jpg 3840w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Microsite-1-1536x864.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Microsite-1-2048x1152.jpg 2048w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Microsite-1-1920x1080.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Microsite-1-1400x788.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Microsite-1-1024x576.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Microsite-1-640x360.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Microsite-1-480x270.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Microsite-1-350x197.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Microsite-1-150x84.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Microsite-1-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Microsite-1-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Persee-Microsite-1-600x600.jpg 600w\" alt=\"Persee-Microsite\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 3840px; --smush-placeholder-aspect-ratio: 3840\/2160;\">\n<\/div>\n                    <\/a>\n                <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"preview-projects || section rounded-top-bottom different-background accent rounded-top bg-background\">\n        \n<span ><\/span>        <div class=\"wrapper\">\n            \n<div class=\"intro-horizontal || relative mb-12 || lg:grid-col lg:mb-16 xl:mb-20\">\n            <p class=\"surtitle-dot mb-8 h-fit || lg:col-span-6\">Similar projects<\/p>\n                <h4 class=\"text-h2 || flex flex-wrap gap-2 || lg:col-start-1 lg:col-span-7 xl:flex-nowrap\">\n            Dare to stand out                            <span class=\"sticker static || hidden rotate-[-10deg] w-fit [&#038;_svg]:w-[34vw] || sm:block sm:[&#038;_svg]:w-[24vw] md:[&#038;_svg]:w-[20vw] lg:w-[16vw] xl:[&#038;_svg]:w-[14.76vw]\"><\/span>\n                    <\/h4>\n            <div class=\"mt-8 || lg:mt-0 lg:col-start-9 lg:col-span-4 lg:flex lg:justify-end lg:items-end\">\n            <div class=\"wysiwyg-container \">\n    <p><a class=\"btn-primary-arrow accent\" href=\"https:\/\/agencemacadam.ca\/en\/projects\/\" target=\"\"> <span>See our projects<\/span> <svg width=\"16\" height=\"14\" viewbox=\"0 0 16 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M12.0459 7.91293C11.9116 7.90929 11.8349 7.90565 11.7582 7.90525C8.29243 7.9053 4.82668 7.90534 1.36092 7.90701C0.998963 7.90706 0.69789 7.79429 0.514115 7.46442C0.33602 7.14428 0.342555 6.81804 0.531688 6.50556C0.711487 6.2081 0.995142 6.09404 1.33194 6.094C2.01202 6.0931 2.69211 6.09301 3.3726 6.09333C6.16517 6.09296 8.95774 6.0926 11.7503 6.09467C11.8278 6.09506 11.9053 6.11737 11.9828 6.12913C11.9926 6.10397 12.0023 6.07881 12.012 6.05365C11.9552 5.99685 11.8988 5.94045 11.842 5.88365C10.5206 4.5622 9.19834 3.24156 7.87932 1.91768C7.76896 1.80732 7.66226 1.6852 7.58761 1.54968C7.38518 1.18328 7.50048 0.732854 7.84827 0.454849C8.22284 0.155741 8.65175 0.154468 9.00433 0.454293C9.0587 0.500545 9.1082 0.552479 9.15891 0.603194C11.0626 2.50686 12.9662 4.41053 14.8699 6.31419C15.3097 6.754 15.3105 7.24581 14.8722 7.6841C12.953 9.60328 11.0346 11.5233 9.11504 13.4412C8.62804 13.9282 8.01938 13.8707 7.63924 13.3079C7.43842 13.0105 7.43522 12.6567 7.64058 12.3629C7.71363 12.2582 7.80089 12.1612 7.89179 12.0703C9.20709 10.7525 10.524 9.43642 11.8405 8.1199C11.8957 8.06471 11.9509 8.00951 12.0467 7.91374L12.0459 7.91293Z\" fill=\"#FEF6F5\"><\/path> <\/svg> <\/a><\/p>\n<\/div>        <\/div>\n    <\/div>\n            <div class=\"grid grid-cols-1 gap-y-10 gap-x-8 || md:grid-cols-2 lg:gap-y-0\">\n                \n<a href=\"https:\/\/agencemacadam.ca\/en\/projects\/idexia-the-merger-leads-to-a-new-brand\/\" class=\"card card-project || transition group h-fit \">\n    <div class=\"relative\">\n        <div class=\"overflow-hidden relative rounded-corners\">\n                        <div class=\"thumbnail w-full  lg:custom-transition [&#038;_img]:aspect-square lg:group-hover:opacity-0 group-hover:scale-105\"  style=\"padding-bottom: 100%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia.png\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia.png 2048w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-1536x1536.png 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-1920x1920.png 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-1400x1400.png 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-1024x1024.png 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-640x640.png 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-480x480.png 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-350x350.png 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-150x150.png 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-300x300.png 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-400x400.png 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Idexia-600x600.png 600w\" alt=\"Idexia \u2013 A new brand born from the merger of M\u00e9talogique and Novexe\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/2048;\">\n<\/div>\n        <\/div>\n                    <div class=\"hidden absolute w-full h-full left-0 top-0 custom-transition opacity-0 rounded-corners overflow-hidden group-hover:opacity-100 || sm:block\">\n                <video preload=\"metadata\" playsinline muted loop class=\"w-full h-full object-cover\">\n                                            <source src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Idexia-Macadam-Video-Motion.mp4\" type=\"video\/mp4\">\n                                    <\/video>\n            <\/div>\n            <\/div>\n    <div>\n        <div class=\"mt-5 md:mt-6\">\n            <h3 class=\"text-h4 text-accent\">Idexia \u2013 A new brand born from the merger of M\u00e9talogique and Novexe<\/h3>\n                            <div class=\"flex flex-wrap gap-2 items-center mt-4 || md:mt-5\">\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Branding<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Web<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">B2B<\/p>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n\n<a href=\"https:\/\/agencemacadam.ca\/en\/projects\/westcliff-a-brand-image-that-matches-its-aspirations\/\" class=\"card card-project || transition group h-fit \">\n    <div class=\"relative\">\n        <div class=\"overflow-hidden relative rounded-corners\">\n            <div class=\"thumbnail w-full hidden lg:block absolute w-full h-full [&#038;_img]:object-cover opacity-0 group-hover:opacity-100 transition group-hover:scale-105 [&#038;_img]:aspect-square\"  style=\"padding-bottom: 100%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Westcliff-Hover-1.jpg\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Westcliff-Hover-1.jpg 2048w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Westcliff-Hover-1-1536x1536.jpg 1536w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Westcliff-Hover-1-1920x1920.jpg 1920w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Westcliff-Hover-1-1400x1400.jpg 1400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Westcliff-Hover-1-1024x1024.jpg 1024w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Westcliff-Hover-1-640x640.jpg 640w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Westcliff-Hover-1-480x480.jpg 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Westcliff-Hover-1-350x350.jpg 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Westcliff-Hover-1-150x150.jpg 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Westcliff-Hover-1-300x300.jpg 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Westcliff-Hover-1-400x400.jpg 400w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Macadam-Vignette-Westcliff-Hover-1-600x600.jpg 600w\" alt=\"Westcliff \u2013 A new brand identity that matches its ambitions\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/2048;\">\n<\/div>\n            <div class=\"thumbnail w-full  lg:custom-transition [&#038;_img]:aspect-square group-hover:scale-105 lg:group-hover:opacity-0\"  style=\"padding-bottom: 100%\" >\n  <img decoding=\"async\" data-src=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Screenshot-2025-01-02-at-09.43.15.png\" data-srcset=\"https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Screenshot-2025-01-02-at-09.43.15.png 599w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Screenshot-2025-01-02-at-09.43.15-480x482.png 480w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Screenshot-2025-01-02-at-09.43.15-350x351.png 350w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Screenshot-2025-01-02-at-09.43.15-150x151.png 150w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Screenshot-2025-01-02-at-09.43.15-300x300.png 300w, https:\/\/agencemacadam.ca\/wp-content\/uploads\/2024\/09\/Screenshot-2025-01-02-at-09.43.15-400x400.png 400w\" alt=\"Westcliff \u2013 A new brand identity that matches its ambitions\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 599px; --smush-placeholder-aspect-ratio: 599\/601;\">\n<\/div>\n        <\/div>\n            <\/div>\n    <div>\n        <div class=\"mt-5 md:mt-6\">\n            <h3 class=\"text-h4 text-accent\">Westcliff \u2013 A new brand identity that matches its ambitions<\/h3>\n                            <div class=\"flex flex-wrap gap-2 items-center mt-4 || md:mt-5\">\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Branding<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">Web<\/p>\n                                            <p class=\"category-accent || whitespace-nowrap text-[1rem] || sm:text-[1.125rem]\">B2B<\/p>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/a>\n            <\/div>\n                    <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2572,"template":"","project-categories":[63,65,64,66,60],"project-nolink":[],"class_list":["post-1426","projects","type-projects","status-publish","has-post-thumbnail","hentry","project-categories-branding-en","project-categories-web-en","project-categories-com-en","project-categories-b2b-en","project-categories-b2c-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/projects\/1426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/media\/2572"}],"wp:attachment":[{"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/media?parent=1426"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/project-categories?post=1426"},{"taxonomy":"project-nolink","embeddable":true,"href":"https:\/\/agencemacadam.ca\/en\/wp-json\/wp\/v2\/project-nolink?post=1426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}