{"id":1232,"date":"2024-09-25T20:58:37","date_gmt":"2024-09-26T00:58:37","guid":{"rendered":"https:\/\/macadam.ws\/projects\/jarrete-narrete-pas-devoluer\/"},"modified":"2025-03-20T14:00:36","modified_gmt":"2025-03-20T18:00:36","slug":"jarrete-narrete-pas-devoluer","status":"publish","type":"projects","link":"https:\/\/agencemacadam.ca\/en\/projects\/jarrete-narrete-pas-devoluer\/","title":{"rendered":"I QUIT NOW \u2013 New branding, same fight!"},"content":{"rendered":"
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I QUIT NOW services offer a self-guided approach based on Acceptance and Commitment Therapy. Free and confidential, these services provide smokers with various tools to assess their progress at their own pace. The three services are accessible by phone, online, or at smoking cessation centers.<\/span><\/p>\n<\/div> <\/div>\n <\/section>\n\n\n

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I QUIT NOW supports and aids in quitting smoking and vaping for those wishing to stop. Centered around the symbol of a cigarette broken in half, the brand’s evolution became necessary due to the inclusion of vaping products and other derivatives.<\/p>\n

The new logotype is simple, with the addition of a period serving as a statement\u2014a decisive end. This gives more power to the word. The bold, uppercase typography gives the brand a strong presence, making it hard to ignore.<\/p>\n<\/div> <\/div>\n <\/section>\n\n\n

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