{"id":1179,"date":"2024-09-25T14:52:11","date_gmt":"2024-09-25T18:52:11","guid":{"rendered":"https:\/\/macadam.ws\/projects\/super-aqua-club-branding\/"},"modified":"2025-03-25T10:24:06","modified_gmt":"2025-03-25T14:24:06","slug":"super-aqua-club","status":"publish","type":"projects","link":"https:\/\/agencemacadam.ca\/en\/projects\/super-aqua-club\/","title":{"rendered":"Super Aqua Club \u2013 New branding for the Pointe-Calumet water park"},"content":{"rendered":"
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With a new corporate direction in place, Super Aqua Club (SAC) wanted to leverage its new entrepreneurial momentum and put its brand back on the map.<\/span><\/p>\n<\/div> <\/div>\n <\/section>\n\n\n

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We decided to move away from tangible elements such as the attractions, the site, the proximity to Montreal or even related services. Having a multi-attraction water park isn’t enough anymore. Indeed, customers take it for granted that they are paying for this type of service. We focused the new brand positioning on an entertainment experience that goes well beyond the attractions. By providing a human, engaging experience along the customer’s journey, it\u2019s possible to exceed expectations and create memories.<\/p>\n