Je lis québécois – Advertising and promotional campaign
Client: Je lis québécois
Advertising
Web
B2C
Je lis québécois, a campaign supported by eleven book industry organizations and businesses, continues to promote the discovery of Quebec books in local libraries and bookstores. Launched in partnership with the Quebec government as part of its plan to revitalize the cultural sector in the wake of the pandemic, this initiative underscores that buying local is a priority.
We recommended a strategy based on comparing personality traits rather than comparing ourselves with what is done elsewhere in the world. We focused on strong, human-centred traits. In this way, the public can discover we are talking about books that have Quebec roots.
A desire to reach everyone
The campaign will roll out on TV, in web banners, on Facebook and Instagram, and in various print media (posters, magazines, bookstore toolkits). Je lis québécois will be an invitation to buy, devour and savour local books!
